Digital Marketing Executive

Company Description Organisation of Choice is India's employer branding and workplace culture consultancy, partnering with corporates, SMEs, and startups to build workplaces that people actively choose to join, grow in, and stay with. The firm helps organizations define and communicate an authentic Employer Value Proposition (EVP) and develop employer brand strategies that attract and retain top talent. Its services include workplace culture assessment, employee experience and engagement frameworks, internal culture storytelling, and LinkedIn employer branding campaigns. Organisation of Choice works with companies at every stage of growth that are serious about making their culture a key competitive advantage. The mission is to help clients become destinations of choice for talent, where culture and brand work together to unlock high performance.

Role Description This is a full-time, on-site Digital Marketing Executive role based in Navi Mumbai. The Digital Marketing Executive will plan, execute, and optimize digital campaigns that support employer branding and talent attraction initiatives. Day-to-day responsibilities include managing social media channels, creating and publishing web and social content, tracking campaign performance using web analytics tools, and preparing reports and insights for internal stakeholders and clients. The role involves collaborating with the strategy and content teams to align digital activities with brand guidelines, coordinating with designers for creative assets, and monitoring trends in digital marketing and social platforms. The Digital Marketing Executive will also contribute to campaign ideation, audience targeting, and ongoing optimization to improve engagement and lead generation.

Qualifications

• Candidates should possess strong Marketing skills, including campaign planning and execution.
• Candidates should possess effective Communication skills for clear, persuasive, and professional interaction with internal teams and clients.
• Candidates should possess Social Media Marketing skills, including channel management, content scheduling, and community engagement.
• Candidates should possess Web Content Writing skills to create clear, engaging, and brand-aligned digital content.
• Candidates should possess Web Analytics skills to track performance, interpret data, and recommend optimizations.
• Relevant experience in digital marketing, employer branding, or brand communications is beneficial.
• A bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Proficiency with digital marketing tools (e.g., social media management platforms, Google Analytics, basic SEO) is an advantage.
• Ability to work collaboratively in a fast-paced environment, with strong organizational and time-management skills.