Digital Marketing Executive

We are looking for a creative and result-oriented Digital Marketing Executive with 1-2 years of experience to promote our software products and increase online visibility and leads.

Key Responsibilities:

• Plan and execute digital marketing campaigns across Google, Facebook, Instagram and other platforms.
• Manage SEO activities to improve website ranking and organic traffic.
• Create and manage social media posts, creatives, blogs and promotional content.
• Use AI tools to generate and optimize marketing content, posts, images and ideas.
• Run, monitor and optimize paid advertising campaigns.
• Analyze campaign performance and generate regular reports.
• Research competitors, keywords and market trends.

Required Skills:

• 1-2 years of experience in Digital Marketing.
• Good knowledge of SEO and Google Ads.
• Experience with Facebook/Instagram Ads and other advertising platforms.
• Good content writing and social media skills.
• Familiarity with AI tools such as ChatGPT and AI-based content/creative generation tools.
• Good analytical and communication skills.

Preferred: Experience in promoting software products, SaaS, ERP or education technology solutions will be an added advantage.