Digital Marketing Executive

Role & responsibilities

• Create engaging social media posts, flyers, promotional graphics, ad creatives, reels and videos.
• Manage and grow the company's presence across LinkedIn, Facebook, Instagram and other relevant platforms.
• Develop and distribute digital flyers and promotional materials to targeted contacts.
• Create and manage email marketing campaigns, including newsletters, product updates, promotional campaigns, success stories and announcements.
• Build and maintain contact lists and conduct targeted email and digital outreach.
• Support campaigns designed to increase brand awareness, engagement, inquiries and new business opportunities.
• Research potential contacts and identify opportunities for new relationship development through LinkedIn, email and other digital channels.
• Proactively advise on initiatives based on expected ROI, clearly outlining the investment, expected outcome, and how success will be measured. Start small, test, measure the return, and scale what works.
• Assist with Meta Ads, LinkedIn Ads, Google Ads and other paid advertising campaigns.
• Monitor and report on reach, engagement, email performance, leads, responses and campaign results.
• Coordinate with internal teams to identify success stories, testimonials, achievements and other content opportunities.
• Repurpose content across multiple platforms while maintaining consistent branding and messaging.
• Use AI and other digital tools to improve content creation, design, research and marketing efficiency.
• Stay up to date with digital marketing trends, platform changes and new tools.
• Work independently while managing multiple campaigns and deadlines.

Preferred candidate profile

• 4 years of experience in Digital Marketing, Social Media, or a related field.
• Strong written and verbal English communication skills as the position requires working with the US team.
• Hands-on experience managing LinkedIn, Facebook, Instagram, and other social platforms.
• Experience with Meta Ads, LinkedIn Ads, Google Ads, or similar advertising platforms.
• Strong graphic design and content creation skills.
• Proficiency in Adobe Photoshop, Illustrator, Canva or similar tools.
• Good video editing skills for reels, short videos and social media content.
• Knowledge of AI tools for content, design, video and marketing.
• Creative, detail-oriented, organized and able to work independently.
• Ability to understand a brand's goals and create content aligned with its business objectives, not just engagement metrics.