Digital Marketing Executive

Recruitment Mantra Hiring Performance Marketing & Digital Marketing Manager for R.A. Electricals – Zindal Lighting | Kolkata

Position: Performance Marketing & Digital Marketing Manager

Location: Kolkata

Monthly Salary: ₹18,000–₹20,000

Employment Type: Full-Time

R.A. Electricals is looking for a creative and performance-oriented Digital Marketing Manager who can independently manage advertising campaigns, design professional creatives, create AI-assisted content and publish regular social-media posts.

Key Responsibilities:

• Plan and optimise Meta, Facebook and Instagram advertising campaigns

• Manage Google Ads and lead-generation campaigns

• Develop IndiaMART lead-generation strategies

• Design product creatives, catalogues, carousels, stories and promotional posts

• Create and edit engaging reels and short-form content

• Write effective AI prompts for captions, scripts, images and campaign ideas

• Independently schedule and publish content across social-media platforms

• Prepare monthly content calendars and follow current digital trends

• Optimise websites and landing pages for better conversions

• Manage remarketing campaigns and target relevant audiences

• Develop state-wise campaigns for market expansion

• Conduct competitor and market analysis

• Track qualified leads, cost per lead, conversions and marketing-generated sales

• Coordinate with the sales team to improve lead quality and campaign outcomes

Required Skills:

• Meta Ads Manager

• Google Ads and Google Analytics

• Canva or similar graphic-designing tools

• AI prompt writing and AI-assisted content creation

• Social-media post designing and publishing

• Reels and video-content creation

• Website and landing-page optimisation

• Remarketing and conversion tracking

• IndiaMART lead optimisation

• Marketing analytics and reporting

Candidate Profile:

• Graduate in Marketing, Business, Communications or a related field

• Relevant experience in performance marketing or digital lead generation preferred

• Strong creative sense and ability to design professional social-media content

• Must be capable of independently designing and publishing posts and reels

• Portfolio or samples of previous creatives, campaigns or reels will be preferred

• Strong communication, analytical and campaign-management skills

Principal Employer: