Digital Marketing Executive

Digital Marketing Executive

Department-Marketing & Business Development

Function-Support Services

Reporting To-Head Marketing

Location : Charni Road,Girgoan,Mumbai

Job Purpose

The Digital Marketing Executive will be responsible for planning, implementing, and monitoring digital marketing initiatives to strengthen the hospital's brand presence, enhance patient engagement, generate leads, and support business growth objectives. The role will focus on digital branding, social media management, online campaigns, content marketing, performance analysis, and stakeholder coordination to ensure consistent communication of the hospital's achievements, services, and patient-centric values.

Key Responsibilities

1. Digital Marketing & Social Media Management

• Develop and execute digital marketing strategies aligned with organizational goals.
• Manage and monitor the hospital's presence across social media platforms including Facebook,Instagram, LinkedIn, X (Twitter), and YouTube.
• Coordinate with digital marketing agencies to ensure effective campaign execution.
• Plan and publish engaging content to increase brand awareness and audience engagement.
• Assist in developing innovative campaigns to establish a lasting digital connection with patients and stakeholders.
• Monitor online reputation and manage social media responses and escalations.

2. Paid Marketing & Lead Generation

• Execute and optimize paid marketing campaigns through Google Ads, Meta Ads, and other digital platforms.
• Manage lead generation activities and track campaign conversions.
• Support SEO initiatives including keyword optimization, website enhancements, and content optimization.
• Execute email marketing, SMS campaigns, and WhatsApp marketing initiatives.
• Improve campaign ROI through continuous monitoring and optimization.

3. Content Development & Brand Communication

• Coordinate development of marketing collateral, brochures, newsletters, videos, patient stories, and promotional materials.
• Create and support content marketing initiatives highlighting hospital achievements, specialties, and services.
• Ensure brand consistency across all digital and offline communication channels.
• Assist in website content updates and digital communication activities.

4. Performance Monitoring & Analytics

• Track and analyze digital marketing performance metrics.
• Generate regular reports on campaign effectiveness, website traffic, lead generation, and social media engagement.
• Recommend improvements based on analytical insights and market trends.
• Measure return on marketing investment (ROMI).

5. Vendor, Partner & Stakeholder Management

• Coordinate with media agencies, vendors, and digital partners.
• Support branding activities, events, and promotional initiatives.
• Collaborate with doctors, clinical teams, and internal stakeholders for marketing requirements.
• Maintain effective relationships with external partners and service providers.

6. Business Development Support

• Identify opportunities for market expansion and patient acquisition.
• Support marketing plans aimed at increasing patient footfall and revenue.
• Assist in identifying corporates, TPAs, and empanelment opportunities.
• Contribute to business growth initiatives across specialties.

7. Quality, Innovation & Compliance

• Participate in hospital quality and patient safety initiatives.
• Ensure adherence to organizational branding and communication guidelines.
• Identify opportunities for process automation and marketing innovation.
• Evaluate emerging digital marketing technologies and tools for implementation.

Key Competencies

Technical Competencies

• Digital Marketing
• Social Media Management
• SEO & SEM
• Google Ads & Meta Ads
• Content Marketing
• Marketing Analytics
• Brand Management
• Lead Generation
• Email Marketing
• Campaign Management

Behavioral Competencies

• Communication Skills
• Interpersonal Skills
• Analytical Thinking
• Problem Solving
• Collaboration & Teamwork
• Influencing Skills
• Organizational Skills
• Attention to Detail

Core Organizational Values

• Patient First
• Excellence
• Accountability
• Respect
• Teamwork
• Integrity

Educational Qualification

• Graduate in any discipline.
• PG Diploma / MBA / Master's Degree in Marketing, Business Administration, Digital Marketing,or related field.

Preferred

• Certifications in Google Ads, Google Analytics, SEO, Meta Advertising, or Digital Marketing.

Experience

• 1 to 6 years of experience in Digital Marketing, Healthcare Marketing, or Business Development.

Preferred

• Experience in hospital or healthcare marketing.
• Exposure to vendor management and agency coordination.
• Proven experience in managing digital campaigns and lead generation.

Working Conditions

• Hospital-wide role.
• Office-based environment with occasional event and campaign-related field activities.

Interested Candidate can share there resume on [email removed]

Thanks & Regards,

Veena Y

HR Team

M.[phone removed]

[email removed]