Digital Marketing Executive

Responsibilities:

• Planning and Managing all Digital Marketing/Performance Marketing activities across business verticals.
• Taking insight-driven approaches toward media strategy and planning. Identify trends & insights through AppsFlyer and other tools to optimize media budgets and deliver media efficiency.
• End to End responsibility for managing agencies for digital marketing campaigns of new user acquisitions, retargeting campaigns via Google/Facebook/DV360/Search/Programmatic/affiliates etc.
• Setting measurable KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc.
• Optimizing creatives and ad sets across platforms to drive high efficiency.
• Managing affiliate marketing channels while ensuring the best quality users and minimizing fraud.
• Reporting campaign results along with funnel trends and projections.

Required Skill-set:

1. Self-driven and a strong bias for action, fitment in startup culture
2. Excellent analytical, communication, collaboration, and stakeholder management skills
3. Knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/personalization on external communication channels
4. Experienced in Google, Facebook, Programmatic, Affiliates, and digital mobile marketing channels.
5. 1-3 years of experience with a B2C consumer tech/e-commerce platform, in a digital marketing role
6. Advanced computer literacy in Microsoft Office applications, especially MS Excel
7. Attention to detail and high capability to work on different projects in parallel
8. Desire to work in a fast-paced, challenging environment and passion for delivering great customer experience