Digital Marketing Executive

Job Description Digital Marketing Executive / Manager

Company: Novatrix Designs Pvt. Ltd.
Location: Noida, Uttar Pradesh
Department: Marketing
Experience: 2–5 Years
Employment Type: Full-Time

About Novatrix Designs

Novatrix Designs is an exhibition, retail, branding, and fabrication company delivering end-to-end solutions from concept and design to fabrication, installation, and execution. We work with brands across industries to create impactful physical and brand experiences.

Job Summary

We are looking for a creative, analytical, and performance-driven Digital Marketer to strengthen Novatrix's online presence and generate qualified business leads through digital channels.

The candidate will be responsible for developing and executing digital marketing campaigns across Google, Meta, LinkedIn, SEO, email marketing, social media, and the company website, with a strong focus on measurable lead generation and brand visibility.

Key Responsibilities

Digital Marketing & Lead Generation

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Generate qualified B2B leads for exhibition stalls, retail interiors, branding, fabrication, and turnkey projects.
• Plan, launch, and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Manage campaign budgets and optimize CPL, conversion rates, and overall ROI.
• Research target industries, companies, decision-makers, and relevant audiences.
• Build lead-generation campaigns around exhibitions, events, new projects, and business offerings.
• Track and improve the complete digital lead funnel from acquisition to conversion.

SEO & Website

• Develop and execute on-page and off-page SEO strategies.
• Conduct keyword research and competitor analysis.
• Improve organic rankings, website traffic, and lead conversions.
• Coordinate website updates, landing pages, case studies, project pages, and service content.
• Monitor Google Search Console, Google Analytics, and other SEO tools.
• Identify opportunities to improve website UX and conversion rates.

Social Media

• Manage Novatrix's presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
• Create monthly social media calendars.
• Coordinate with designers, photographers, videographers, and project teams to develop content.
• Showcase completed projects, exhibitions, installations, behind-the-scenes activities, client work, and company achievements.
• Develop engaging posts, reels, carousels, case studies, and project stories.
• Monitor engagement, audience growth, and content performance.

Content Marketing

• Develop content strategies focused on B2B audiences and decision-makers.
• Create briefs for blogs, case studies, newsletters, social posts, videos, and landing pages.
• Convert completed projects into compelling digital case studies.
• Develop content around exhibitions, retail design, experiential branding, fabrication, and industry trends.
• Maintain a consistent brand voice across all digital channels.

Analytics & Reporting

• Track digital marketing performance and prepare regular reports.
• Monitor key metrics including:
  
• Leads generated
• Cost per lead
• Website traffic
• Conversion rate
• Search rankings
• Social media engagement
• Campaign ROI
• Analyze campaign and audience data and recommend improvements.
• Maintain dashboards and marketing performance reports for management.

CRM & Lead Management

• Coordinate with the sales/business development team for lead follow-up.
• Ensure digital leads are properly recorded and tracked.
• Monitor lead quality and identify high-performing campaigns and sources.
• Follow up on lead status and provide feedback to improve future campaigns.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• 2–5 years of hands-on digital marketing experience.
• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO, Google Analytics, and social media marketing.
• Experience with B2B lead generation is strongly preferred.
• Good understanding of conversion funnels, landing pages, remarketing, and campaign optimization.
• Strong analytical and reporting skills.
• Excellent written and verbal communication.
• Good understanding of content marketing and social media trends.
• Ability to work with creative/design teams and external agencies.
• Proficiency in Excel/Google Sheets and digital marketing reporting tools.

Preferred Experience

Candidates with experience in any of the following industries will be preferred:

• Exhibition & Events
• Interior Design
• Retail Design & Fit-outs
• Branding & Advertising
• Architecture
• Construction
• B2B Services
• Experiential Marketing

Key Performance Indicators (KPIs)

• Qualified leads generated
• Cost per qualified lead
• Lead-to-opportunity conversion
• Digital marketing ROI
• Website traffic and organic growth
• Google search rankings
• Social media growth and engagement
• Campaign performance
• Content performance
• Brand visibility and online presence

Ideal Candidate

We are looking for someone who is hands-on, creative, data-driven, and commercially focused — someone who doesn't just post content but understands how digital marketing can generate actual business opportunities.

The ideal candidate should be comfortable working in a fast-paced environment, taking ownership of campaigns, experimenting with new channels, analyzing results, and continuously improving performance.