Digital Marketing Executive

Roles and Responsibilities

• Campaign Assistance: Help create and manage digital campaigns (SEO, SEM, SMM, email) on platforms like Google Ads, Facebook, Instagram, LinkedIn
• Develop and execute digital marketing strategies to drive business growth.
• Manage social media presence, create engaging content, and monitor analytics.
• Design and implement effective website management systems.
• Collaborate with cross-functional teams to launch successful marketing campaigns.
• Stay up-to-date with industry trends and best practices in digital sales.
• Website management
• Content Support: Develop blog posts, social media updates, emails, and web content; schedule posts to keep our brand voice consistent
• SEO & Keyword Research: Conduct keyword research and assist with on-page/off-page SEO using Google Sheets & Docs
• Social Media Management: Monitor and engage with audiences, analyse performance, and refine strategies
• Performance Tracking: Use Google Analytics to track traffic & user behaviour; assist in reporting and providing data-driven recommendations
• Paid Advertising: Support setup & optimization of PPC campaigns, focusing on metrics like CTR and CPC
• Learning Digital Tools: Get hands-on with Facebook/Instagram Ads and paid promotion strategies
• Research & Analysis: Conduct market research, identify trends, and assist with competitor analysis
• Team Collaboration: Coordinate with content writers, SEO managers, designers & developers; communicate progress to the Marketing Manager

Desired Candidate Profile

• 0-2 years of experience in digital marketing or related field.
• Strong understanding of SEO principles and website management techniques.
• Proficiency in creating engaging content for various platforms (social media).
• Ability to analyze data from Google Analytics to inform future marketing decisions.