Digital Marketing Executive

As our Digital Marketing Specialist, youll be at the forefront of our online presence, driving growth and expanding our market reach. Your responsibilities will include:

• Strategy and Planning: Develop and execute a comprehensive digital marketing plan that aligns with our business goals. Youll stay current with the latest trends, especially within the travel tech and SaaS sectors.

• Campaign Management: Oversee paid advertising campaigns on platforms like Google Ads, focusing on audience segmentation and highly targeted keywords. Youll also write compelling ad copy to attract qualified traffic.

• Content & Social Media: Create engaging content across multiple platforms, including social media posts, videos, and live sessions, that resonate with our target audience. Youll also identify and build relationships with key influencers in the travel and tech spaces.

• Web & SEO: Work with the web development team to ensure landing pages are optimized for conversions and a seamless user experience.

• Analysis and Reporting: Analyze data from various marketing channels to identify trends and measure campaign effectiveness. You will define key performance indicators (KPIs) and provide data-driven reports with actionable recommendations to stakeholders.

• Automation & Templates: Create and maintain marketing templates to streamline processes and support various campaigns.

The ideal candidate is a proactive, results-oriented individual with a passion for digital marketing and a proven ability to drive growth.

• You have a minimum of 3 years of experience with SaaS and marketing automation software.

• Experience with graphic design tools like Photoshop or Canva, as well as video editing, is a significant advantage.

• You possess excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• You are self-motivated, take a proactive approach to problem-solving, and are always looking for ways to stay ahead of industry trends.

Why Join Us

• Be part of a dynamic and innovative team in the exciting travel tech industry.

• Contribute directly to the companys growth and success.

• Enjoy a collaborative, onsite work environment in Chennai.

Benefits:

NPS

Food Coupon

Medical Insurance

Gratuity

Provident Fund

Team Lunch & Team Outing

Marriage Gift cards

Ownership