Digital Marketing Executive

Job Description Digital Marketing Executive / Manager (45 Years Experience)

Position Title-Digital Marketing Executive

Department- Retail Marketing

Location-Richmond Road Gopalan Group, Bengaluru

Experience Required -4-5 Years in Digital Marketing, Social Media Marketing or Performance Marketing.

Role Overview

The Digital Marketing Executive / Manager will be responsible for planning, executing, and

optimizing digital marketing campaigns for Gopalan Malls and other business verticals.

The role requires driving awareness, engagement, customer acquisition, and footfall through strategic use of digital platforms, social media channels, performance marketing, influencer

collaborations, and customer engagement tools.

Key Responsibilities

Digital Marketing & Campaign Management

• Plan and execute end-to-end digital marketing campaigns for mall events,

promotions, activations, festivals, and brand initiatives.

• Develop digital strategies to ensure campaigns reach the right target audience and

generate maximum engagement.

• Create and manage monthly digital marketing calendars aligned with business

objectives.

• Monitor campaign performance and optimize strategies to improve ROI.

Social Media Management

• Manage and grow all social media platforms including Instagram, Facebook,

YouTube, LinkedIn, X (Twitter), and emerging platforms.

• Create engaging content, reels, stories, videos, and promotional posts.

• Coordinate with designers, videographers, and agencies to produce high-quality

digital content.

• Monitor audience interactions and ensure timely responses to customer queries and

feedback.

Performance Marketing

• Execute and manage paid advertising campaigns across Meta, Google, YouTube, and

other digital platforms.

• Optimize ad spends, targeting, and audience segmentation to maximize reach and

conversions.

• Track campaign performance through analytics and reporting tools.

Customer Acquisition & Footfall Generation

• Develop innovative digital initiatives to increase mall footfall and customer

participation in events and promotions.

• Utilize CRM tools, WhatsApp marketing, SMS marketing, email campaigns, and other

customer outreach platforms.

• Create strategies to improve customer retention and repeat visits.

Influencer & Partnership Marketing

• Identify and collaborate with influencers, content creators, media partners, and

digital communities.

• Execute influencer campaigns to amplify brand visibility and event promotions.

• Track and measure influencer campaign performance.

Website & SEO Management

• Ensure website content remains updated and optimized.

• Implement SEO best practices to improve online visibility and search rankings.

• Work closely with development teams to improve website performance and user

experience.

Analytics & Reporting

• Track KPIs including reach, engagement, impressions, lead generation, website

traffic, and footfall impact.

• Prepare weekly and monthly performance reports with actionable insights.

• Present campaign results and recommendations to management.

Required Skills & Qualifications

• Bachelor& Degree in Marketing, Communications, Business Administration, or related field.

• 4-5 years of proven experience in Digital Marketing.

• Strong understanding of Social Media Marketing, Performance Marketing, SEO, SEM,

and Content Marketing.

• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics,

YouTube Ads, and CRM tools.

• Experience in managing influencer marketing campaigns.

• Excellent communication and content planning skills.

• Strong analytical and reporting capabilities.

• Ability to work in a fast-paced environment and manage multiple campaigns

simultaneously.

Preferred Experience

• Experience in Retail, Shopping Malls, Entertainment, Hospitality, Real Estate,

Marketing Agency or Lifestyle Brands.

• Knowledge of video marketing, reel creation, and emerging digital trends.

• Familiarity with marketing automation and customer engagement platforms.

Key Performance Indicators (KPIs)

• Growth in social media followers and engagement.

• Increase in digital reach and campaign impressions.

• Event registrations and participation generated through digital channels.

• Increase in mall footfall attributable to digital campaigns.

• Lead generation and customer database growth.

• Website traffic and conversion improvements.

• ROI on paid marketing campaigns.

• Successful execution of event and promotional campaigns.

Why Join Gopalan Group?

• Opportunity to work with one of Bengaluru's most recognized brands.

• Exposure to large-scale retail, entertainment, and lifestyle marketing campaigns.

• Dynamic work environment with opportunities for innovation and growth.

• Ability to create measurable impact on customer engagement and business

performance.

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