Digital Marketing Executive

Position: Digital Marketing Executive

Role Overview

We are looking for a creative, digitally savvy Digital Marketing Executive to manage and grow our brands across social media and digital channels. The ideal candidate should combine digital advertising skills, AI-powered content creation, strong storytelling, and brand management.

The role will be responsible for turning our products, campaigns, customer experiences, and business activities into engaging digital content that builds brand awareness and generates leads.

Key Responsibilities

1. Meta Advertising & Boosting
Manage Facebook and Instagram boosting and advertising campaigns.
Select appropriate audiences, locations, interests, and campaign objectives.
Monitor advertising spend and campaign performance.
Track reach, engagement, leads, cost per lead and conversions.
Continuously test creatives, audiences and messaging to improve results.

2. Instagram & Social Media Management
Manage the companys Instagram and other key social media accounts.
Maintain a consistent posting calendar.
Create and publish Reels, Stories, posts and campaign content.
Develop ideas to increase followers, engagement and organic reach.
Monitor trends and identify relevant content opportunities.

3. AI Design & Content Creation
Use modern AI tools to create high-quality marketing content efficiently.
Generate concepts for images, videos, advertisements and social media campaigns.
Use AI-assisted image and video editing tools to improve creative output.
Develop multiple creative variations for advertising campaigns.
Work with the marketing team to continuously experiment with new AI tools and formats.

4. Storyline & Campaign Development
Develop strong storylines for social media campaigns, videos and product launches.
Turn product features into simple, engaging customer stories.
Create campaign concepts from initial idea through execution.
Develop scripts and concepts for short-form videos and Reels.
Ensure content communicates a clear message rather than simply displaying the product.

5. Brand Management
Maintain consistent brand identity across all digital channels.
Ensure correct use of logos, fonts, visual style, messaging and tone.
Develop and maintain brand guidelines.
Coordinate digital campaigns with offline marketing activities.
Ensure every piece of content strengthens the overall positioning of the brand.Candidate Profile
Experience in digital marketing, social media or brand management.
Strong working knowledge of Meta Ads Manager, Facebook and Instagram.

Comfortable using AI tools for image, video and content creation.
Good visual sense and understanding of modern social media content.
Strong storytelling and creative-thinking ability.
Able to independently develop campaigns rather than simply execute instructions.

Data-driven and comfortable analysing digital campaign performance.
Strong attention to detail and brand consistency.Preferred Skills
Experience with tools such as Canva, CapCut, Adobe Creative Suite and AI image/video/content-generation platforms will be an advantage.

Key Performance Indicators (KPIs)

Performance will be measured through:
Social media reach and engagement growth
Instagram follower and engagement growth
Lead generation from digital campaigns
Cost per lead and advertising efficiency
Quality and consistency of creative output
Speed of content production
Performance of Reels and short-form video
Brand consistency across channels

What We Are Looking For
We want someone who is creative first, digital-native and commercially minded.
The successful candidate should be able to take a simple business objective such as launching a new product — and independently develop the storyline, creative concept, AI-generated assets, Instagram/Reels content and Meta campaign needed to bring that idea to market.