Digital Marketing Executive

Job title: Digital Marketing Executive

Department: Trinka

Location: Goregaon West, Mumbai

Shift timings: General Shift

Reports to: Digital Marketing Manager

About us: Crimson Interactive:

We are a technology-driven scientific communications & localization company. Crimson offers a robust ecosystem of services with cutting-edge AI and learning products for researchers, publishers, societies, universities, and government research bodies worldwide. With a global presence, including 9 international offices, we cater to the communication needs of the scientific community and corporates.

Trinka (www.trinka.ai) is an AI-powered English grammar checker and language enhancement writing assistant designed for academic and technical writing. Built by linguists, scientists, and language lovers, Trinka finds and corrects thousands of complex writing errors — so you don’t have to. Trinka corrects contextual spelling mistakes, and advanced grammar errors, enhances vocabulary usage, and provides writing suggestions in real-time. Trinka goes beyond grammar to help professionals and academics ensure professional, concise, and engaging writing. With subject-specific correction, Trinka understands the nuances in the expression of each subject and ensures the writing is fit for the subject. Trinka's Enterprise solutions come with unlimited access and great customization options to all of Trinka’s powerful capabilities.

Our mission is to empower people to write, communicate and publish confidently in English. Trinka is built on 15+ years of Enago’s editorial experience (www.enago.com), Enago is a global company active in 120+ countries serving 2 million authors since 2005. Trinka is unique: it understands the nuances of technical and formal writing, it goes beyond simple grammar and spelling to ensure total language improvement. Trinka is trained on millions of well-written papers and articles covering 1300+ subject areas including medical, life science, biology, physical sciences, engineering, humanities, business, and arts to give you the most relevant suggestions.

Know our Team:

We are a bunch of passionate researchers, engineers, and designers who came together to build a product that can revolutionize the way any research-intensive projects are done. Reducing cognitive load and helping people to convert information into knowledge, is at the core of our mission. Our engineering team is building a scalable platform that deals with tons of data, AI processing over the data, and interactions of users from across the globe. We believe research plays a key role in making the world a better place, and we want to make it easy to approach and fun to do!

Key Responsibilities:

Responsible for generating revenue and achieving growth targets.
Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all ongoing On-Page and Off-Page SEO efforts.
Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities
Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.
Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.
Regular usability checks for English and other language websites for maximum localization impact.
Build brand awareness and visibility through online press releases, social media including industry-specific articles on blogs and other relevant mediums
Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material, and email marketing campaigns.
Evaluate and finalize all design-related tasks.

 Key skills

Online Marketing, Digital Marketing, SEO, PPC, Web Management, Internet Marketing, HTML, Team Management.

Pre-requisites/key characteristics and skills required:

Proven experience in Digital Marketing for a Media Agency. Should have worked on the Media agency outreach to attract B2B clients. 
Sound knowledge and hands-on experience in SEO, Organic Marketing, and experience in revenue generation.
Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success.
Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern.
Practical knowledge of SEO and PPC of online marketing industry
Proven experience in stakeholder management
Knowledge of using MS Office and ability to acclimatize to different technical tools used in the organization.
Ability to ideate and engage existing clients and prospective clients through email marketing
Knowledge of using MS Office and the ability to acclimatize to different technical tools used in the organization

Know about our Culture:

Crimson’s Culture nurtures Crimsonites to give their best and become the greatest version of themselves, personally and professionally.

We offer a secure, safe, and rewarding ecosystem to establish a successful long-term career.
In a nutshell, Crimson’s culture empowers everyone to speak freely, learn passionately, work flexibly, and grow fearlessly.

Let’s take a closer look at some of the pillars of our Culture!

Open Communication | Meritocracy | Creative Thinking | Keeping it Light | Customer Centricity | I am Crimson

Awards and Recognition:

• Consistently ranked among the Best Employer brand awards – National “BEST EMPLOYER” Brands – 2021, “ASIA’S BEST EMPLOYER Brand Awards – 2021 & “SILVER STEVIE AWARDS” for “GREAT EMPLOYERS”
• Recipient of Common Sense Advisory Award – Top 75 Global Language Service Providers in the World.
• Recipient of HRAI Award for Most Innovative L&D Program & HRAI Award for Outstanding Employee Engagement Strategy
• Recognized as Top 10 Pharma & Life Science Tech Solution Providers by APAC CIO outlook
• Recipient of Top 100 Award for 100 Most Promising Companies

Connect with us on, LinkedIn, Facebook, Twitter & Instagram to remain abreast with the latest developments - https://www.crimsoni.com/

Trinka.ai - https://www.crimsoni.com/brand-trinka.html