Digital Marketing Executive

Role & Responsibilities

• Plan and execute digital marketing campaigns across Meta,Google,Instagram,YouTube and other platforms.
• Manage social media and create engaging posts,reels,ads and promotional content.
• Create AI-generated videos,product videos,ad creatives,images,scripts and voiceovers.
• Use AI tools to improve content creation,marketing and campaign efficiency.
• Analyze campaign performance and optimize ads to improve ROAS and conversions.
• Research competitors, trends and new AI tools to develop innovative marketing strategies.

Preferred Candidate Profile

• 1-3 years of digital marketing experience, preferably in e-commerce/D2C.Freshers can also apply.
• Strong knowledge of Meta Ads, Google Ads, social media and performance marketing.
• Hands-on experience with AI tools and AI video generation is required.
• Familiarity with ChatGPT,Veo,Canva AI,CapCut,or similar tools.
• Creative,analytical and eager to learn new AI technologies.
• Portfolio of digital marketing or AI-generated content is an advantage.