Digital Marketing Executive

• E-Commerce & Website Management: Create and optimize product listings, meta titles, SEO meta descriptions, alt text, and engaging sales copy on our website and e-commerce platforms.
• Social Media Operations: Develop, schedule, and publish high-quality contentincluding post copy and captions—for Instagram, Facebook, and video reels.
• Broadcast & Direct Marketing: Write and execute promotional campaigns, order updates, and customer retention messages via WhatsApp broadcast channels.
• Performance Marketing: Help plan, run, and monitor paid ad campaigns on Meta (Instagram/Facebook) and Google Ads to drive targeted traffic and conversions.
• SEO Optimization: Perform keyword research and apply on-page SEO best practices across website pages and blogs to improve organic search rankings.
• Analytics & Reporting: Track key performance metrics (traffic, conversion rates, social engagement, sales performance) and prepare weekly/monthly performance reports.
• Cross-Functional Support: Coordinate with photo/video media assets and sales teams to align digital marketing initiatives with store sales, seasonal events, and online promotional launches.

Requirements & Qualifications

• Experience: 1–3 years of experience in digital marketing, social media management, or e-commerce marketing.
• SEO & Content Skills: Strong copywriting skills with a solid understanding of on-page SEO, meta descriptions, and keyword placement.
• Platform Proficiency: Hands-on experience with Shopify/WordPress admin, Instagram/Meta Business Suite, Google Ads, and WhatsApp Marketing tools.
• Analytical Mindset: Familiarity with Google Analytics and social media insights to evaluate campaign performance.
• Communication: Excellent written and verbal communication skills.
• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.