Digital Marketing Executive

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO, PPC, Social Media, Email Marketing, and Content Marketing.
• Manage On-Page and Off-Page SEO, including keyword research, content optimization, link building, and improving organic rankings.
• Plan, manage, and optimize Google Ads, Meta Ads, and other paid campaigns to achieve lead generation and ROI targets.
• Manage social media platforms and develop engaging content to increase brand awareness, engagement, and reach.
• Create and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Monitor and analyze campaign performance using Google Analytics, Google Search Console, and other marketing tools.
• Prepare regular performance reports and provide actionable insights for improving campaign results.
• Coordinate with content, design, and development teams to ensure effective execution of digital campaigns.
• Stay updated with the latest digital marketing trends, SEO updates, advertising platforms, and industry best practices.

Required Skills:

• 4-6 years of hands-on experience in Digital Marketing.
• Strong knowledge of SEO, Google Ads, Meta Ads, Social Media Marketing, Email Marketing, and Content Marketing.
• Experience with Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and SEO tools.
• Strong analytical, communication, creative thinking, and problem-solving skills.
• Ability to independently manage campaigns and deliver measurable results.