Digital Marketing Executive

Key Responsibilities

Plan, launch, and optimize paid media campaigns across Meta, Google, Pinterest, and LinkedIn.

Design customer acquisition and retention strategies using audience segmentation, remarketing, and lifecycle marketing.

Build full-funnel marketing campaigns covering awareness, consideration, conversion, and retention stages.

Analyze campaign performance using Google Analytics and platform reporting to identify growth opportunities.

Develop audience targeting strategies using first-party data, CRM lists, pixel events, and lookalike audiences.

Lead A/B testing initiatives across creatives, landing pages, audience segments, and bidding strategies.

Optimize marketing budgets to maximize ROAS, CAC efficiency, and overall campaign profitability.

Collaborate with creative, product, and sales teams to align marketing initiatives with business goals.

Create executive dashboards and present actionable insights through performance reporting.

Implement marketing automation workflows using HubSpot and email marketing platforms to improve lead nurturing and customer engagement.

Conduct competitor research, market analysis, and customer behavior analysis to refine marketing strategies.

Stay updated with digital marketing trends, privacy updates, and advertising platform best practices.

Platforms & Tools

Google Ads

Meta Ads Manager

Pinterest Ads

LinkedIn Ads

Google Analytics

HubSpot

MailerLite

ReachInbox

Instantly