Digital Marketing Executive

Role Summary

The Digital Marketing Executive will be responsible for driving online visibility, patient engagement, and lead generation for in-house and clients. The role focuses on content creation, social media management, Google Ads execution, and SEO optimization across local markets.

Key Responsibilities

• Create engaging, brand-aligned content for social media, website, and Google Business Profiles.
• Plan and execute a monthly content calendar including educational posts, patient awareness, service highlights, promotions, and testimonials.
• Design and coordinate basic creatives using tools like Canva or similar platforms.
• Manage and grow brand presence across Instagram, Facebook, Nextdoor, Yelp, and Google Business Profiles.
• Publish posts, stories, and updates consistently while monitoring and responding to comments, messages, and reviews professionally.
• Plan, launch, and optimize Google Search Ads campaigns focused on lead generation.
• Conduct keyword research, write high-converting ad copy, and monitor budgets, bids, CTR, CPC, and conversions.
• Execute on-page SEO and Local SEO, including Google Business Profile optimization, citation management, and backlink support.
• Monitor SEO performance, rankings, traffic, and engagement using tools like Google Search Console and analytics platforms.
• Track KPIs (leads, calls, traffic, engagement, conversions) and prepare monthly performance reports with actionable insights and recommendations.

Required Skills & Qualifications

• Strong content writing and communication skills
• Hands-on experience with: 
• Social media management
• Google Ads (Search campaigns)
• SEO and local SEO
• Experience using tools such as: 
• Google Ads
• Google Analytics / GA4
• Google Search Console
• Canva or similar design tools

Timing: Eastern Standard Time (3pm to 12am IST)