Digital Marketing Executive

Job Title: Digital Marketing Executive

Experience: 2 to 3 Years

Industry: Construction

Location: Bangalore - Nagarbhavi

Job Summary

We are seeking a creative and results-driven Digital Marketing Executive with 23 years of experience to manage and execute digital marketing campaigns that enhance brand visibility, generate quality leads, and support business growth in the construction industry.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
• Generate and nurture qualified leads through digital channels.
• Manage the company's website and ensure SEO best practices are implemented.
• Create engaging content for social media, blogs, email campaigns, and marketing materials.
• Record or coordinate voice-over narration for promotional videos, project walkthroughs, reels, advertisements, and other marketing content.
• Collaborate with the creative team to develop video scripts and ensure voice-over content aligns with the brand's tone and messaging.
• Monitor campaign performance using Google Analytics and other reporting tools.
• Coordinate with the sales and design teams to align marketing campaigns with business objectives.
• Manage online reputation and brand presence across digital platforms.
• Prepare weekly and monthly marketing performance reports.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2 to 3 years of digital marketing experience, preferably in the construction or real estate industry.
• Hands-on experience with Google Ads, Meta Ads, SEO, Google Analytics, and social media marketing.
• Good communication and presentation skills.
• Ability to create or deliver clear and engaging voice-overs for digital marketing content is an added advantage.
• Basic knowledge of Canva or Adobe Creative Suite is preferred.