Digital Marketing Executive

Key Responsibilities

* Develop and execute *digital content strategies* aligned with HydraSures brand and business objectives.

* Create engaging content for *LinkedIn, Instagram, website, email campaigns, brochures, and other digital platforms*.

* Manage and maintain HydraSure’s social media pages and content calendar.

* Write high-quality *articles, blogs, website content, product/service descriptions, and marketing copy*.

* Create concepts and briefs for *creative posts, reels, videos, infographics, and promotional campaigns*.

* Coordinate with graphic designers, video editors, and external agencies for content execution.

* Improve website content and support *SEO activities*, including keyword-based content creation.

* Monitor digital marketing campaigns and track metrics such as *reach, engagement, leads, traffic, and conversions*.

* Research industry trends, competitors, and relevant topics to generate fresh content ideas.

* Support *email marketing, campaign communication, product launches, exhibitions, and corporate events*.

* Ensure all communication follows HydraSure’s brand guidelines and maintains a professional corporate image.

* Use AI tools such as *ChatGPT and other content/creative tools* to improve productivity and content quality.

Digital & Content Specialist.