Digital Marketing Executive

Role & responsibilities

About the Role

Codestore Technologies is looking for a passionate and performance-driven Digital Marketing Executive with 1-3 years of experience to strengthen our digital presence and generate high-quality business leads. The ideal candidate should have hands-on expertise in SEO, website optimization, and analytics, , with experience in the IT Services, SaaS, AI, or Technology industry.

Key Responsibilities

• Plan, execute, and optimize On-Page, Off-Page, and Technical SEO strategies.
  
• Conduct keyword research, competitor analysis, and website SEO audits.
  
• Improve website rankings, organic traffic, and conversion rates through continuous optimization.
  
• Monitor website performance using Google Analytics 4 (GA4) and Google Search Console.
  
• Collaborate with Content, Design, and Business Development teams to support marketing initiatives.
  
• Stay updated with Google algorithm changes, SEO best practices, and emerging digital marketing trends.
  
• Leverage AI tools to improve research, campaign planning, reporting, and productivity.
  

Preferred candidate profile

Required Skills & Expertise

• Search Engine Optimization (SEO)
  
• On-Page SEO
  
• Off-Page SEO
  
• Technical SEO
  
• Google Analytics 4 (GA4)
  
• Google Search Console
  
• SemRush, Hubspot, Ahrefs
  
• Keyword Research & Competitor Analysis
  
• Website & Landing Page Optimization
  
• WordPress CMS
  
• AI Tools (ChatGPT, Gemini, Claude, Perplexity or similar)
  
• Strong analytical and reporting skills
  
• Excellent communication and problem-solving abilities
  

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Applications, or a related field.
  
• 1-3 years of experience in Digital Marketing.
  
• Experience working with B2B IT Services, SaaS, AI, Software Development, or Technology companies will be preferred.
  

What We're Looking For

We are looking for someone who can:

• Drive measurable growth in organic website traffic.
  
• Improve keyword rankings and website visibility.
  
• Make data-driven marketing decisions using analytics.
  
• Work independently while collaborating effectively with cross-functional teams.
  
• Stay proactive in learning and implementing the latest digital marketing practices.