Digital Marketing Executive

Key Responsibilities

• Manage and maintain company social media platforms.
• Create and publish engaging content, including posts, reels, stories, and promotional videos.
• Plan and execute social media campaigns to improve brand awareness and lead generation.
• Handle professional camera equipment for photo and video shoots.
• Capture product, project, event, and corporate photos and videos.
• Edit photos and videos for social media and marketing purposes.
• Create basic graphics, banners, posters, and promotional content.
• Monitor social media performance and prepare reports on reach, engagement, and campaign results.
• Respond to basic customer enquiries and coordinate with the sales/marketing team for lead follow-up.
• Stay updated on social media trends, digital marketing tools, and competitor activities.

Required Skills

• Social Media Management: Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Camera handling and basic photography/videography skills.
• Video editing using Adobe Premiere Pro, CapCut, Filmora, or similar software.
• Photo and graphic editing using Photoshop, Canva, or similar tools.
• Knowledge of digital marketing, SEO, and paid advertising is an added advantage.
• Good communication and content writing skills.
• Ability to work independently and travel for shoots when required.