Digital Marketing Executive

About Eloit Eloit Innovations is a fast-growing Global SaaS / Software Product company building cutting-edge solutions in education and faith-based technologies. Eloit is on a mission to unlock potential through graceful innovation. Our flagship platforms include Edisapp School ERP, Credisapp, Kristapp, BibleOn, and more, headquartered in London, with over a decade of innovation and operations in Kochi, India.

The Role We are looking for an

Associate – Digital Marketing to support the execution of Eloit's digital marketing activities across its SaaS and technology products. The role will involve social media management, content creation, SEO, performance marketing, email marketing, campaign execution, lead generation, and marketing analytics. The ideal candidate should be creative, proactive, digitally savvy, and willing to learn and work across multiple marketing channels. The candidate will work closely with the Lead – Digital Marketing, Sales, Product, and Customer Experience teams to execute campaigns and strengthen Eloit's digital presence.

Responsibilities

• Digital Marketing Execution: Support the planning and execution of Eloit's digital marketing activities across all product lines, including Edisapp, Kristapp, BibleOn, and Credisapp.
• SEO / AEO / GEO: Execute SEO activities including keyword research, on-page optimisation, content optimisation, and technical SEO. Support Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) initiatives to improve the visibility of Eloit's content across search engines and AI-driven platforms. Own technical SEO depth including schema/structured data markup, Core Web Vitals, canonicalization, XML sitemaps, and backlink/E-E-A-T strategy; for AEO/GEO, structure content for featured snippets and AI Overviews, and track brand citations across ChatGPT, Perplexity, and Gemini.
• HubSpot Management: Maintain and update leads, contacts, companies, activities, follow-ups, tasks, notes, and campaign information in HubSpot. Support lead lifecycle management, pipeline tracking, reporting, and marketing automation activities.
• Performance Marketing: Assist in planning, setting up, monitoring, and optimising paid campaigns across Google Ads, Meta, LinkedIn, and other digital platforms to generate qualified leads and improve campaign performance.
• Content Marketing: Support the development and execution of content including blogs, case studies, landing pages, email newsletters, product updates, and social media content, ensuring relevance, consistency, and discoverability.
• Social Media Management: Manage and publish content across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms to strengthen brand visibility, audience engagement, and community growth.
• Lead Generation: Support inbound and outbound digital lead generation activities, coordinate with the Sales team on marketing-generated leads, and assist in lead nurturing and follow-up campaigns.
• Marketing Analytics and Reporting : Monitor key digital marketing metrics including website traffic, engagement, leads, conversion rates, campaign performance, and cost per lead. Prepare regular reports and provide insights for campaign improvement.
• Campaign Support: Assist in planning and executing marketing campaigns, product promotions, webinars, events, and product launch activities across digital channels.
• Market and Competitor Research: Conduct research on competitors, target audiences, keywords, market trends, digital channels, and emerging marketing opportunities to support marketing initiatives.
• Brand Management : Ensure that social media posts, digital campaigns, content, creatives, and other marketing communications are aligned with Eloit's brand identity and messaging guidelines.
• MarTech Support: Assist in managing and effectively using marketing tools including HubSpot, Google Analytics, Google Search Console, social media platforms, advertising platforms, and other digital marketing tools.
• Cross-functional Collaboration: Work closely with Sales, Product, Engineering, Customer Experience, and other internal teams to support marketing campaigns, content development, lead generation, and product communication.
• Continuous Learning : Stay updated with digital marketing trends, SEO developments, AI-driven search, social media trends, advertising platforms, and emerging marketing technologies, and identify opportunities to apply them to Eloit's marketing activities.

Requirements

• Education: Bachelor’s degree in marketing, Communications, Business Administration, Digital Marketing, or a related field.
• Experience: 1–3 years of experience in digital marketing with demonstrated ownership of SEO, AEO, and GEO initiatives (please share ranking/traffic results or a portfolio), preferably in a SaaS, software, or technology company.
• Digital Marketing Skills: Good understanding of SEO, social media marketing, content marketing, email marketing, lead generation, and paid digital campaigns.
• SEO/AEO/GEO Tools: Hands-on experience with tools such as Ahrefs, SEMrush, or Screaming Frog; working knowledge of technical SEO (schema markup, site speed, crawl/indexation); and direct

HubSpot & Analytics: Hands-on or working knowledge of HubSpot CRM/Marketing Hub, Google Analytics (GA4), Google Search Console, and other digital marketing and reporting tools.

• Content & Communication: Strong English communication and content writing skills, with the ability to create engaging and audience-focused content for digital platforms.
• Advertising & Social Media Tools: Familiarity with Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Canva, and social media management tools.
• Analytical & Target Orientation: Good analytical skills with the ability to monitor campaign performance, interpret marketing data, prepare reports, and work towards defined marketing and lead-generation targets.
• Creativity & Coordination: Creative mindset with good attention to detail and the ability to coordinate effectively with Sales, Product, Customer Experience, Engineering, and other internal teams. Knowledge of Hindi is an advantage.

Why Eloit? At Eloit, you will not just be doing a job; you will be part of a mission. We build technology that impacts thousands of schools, students, and faith communities across the globe, and every person on our team plays a real role in that story. We are a decade-old, London-headquartered Global SaaS / Software Product company with a passionate team in Kochi, India, building world-class platforms trusted by 700+ institutions across 4 continents. We move fast, we build things that matter, and we invest in the people who make it happen.

Compensation and Benefits

• Health Insurance
• Life Insurance
• Provident Fund
• Day Shift
• Values-driven and mission-oriented work culture

How to Apply? Interested candidates should submit a detailed resume and a cover letter explaining why they are a good fit for this role.

📧 Email: [email removed]

Subject Line: Associate – Digital Marketing Know more about Eloit: www.eloit.com