Digital Marketing Executive

Job Summary

We are seeking a creative and results-driven Digital Marketing Executive with 2-3 years of experience to manage and execute digital marketing campaigns that enhance brand visibility, generate quality leads, and support business growth in the construction industry.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
• Generate and nurture qualified leads through digital channels.
• Manage the company's website and ensure SEO best practices are implemented.
• Create engaging content for social media, blogs, email campaigns, and marketing materials.
• Record or coordinate voice-over narration for promotional videos, project walkthroughs, reels, advertisements, and other marketing content.
• Collaborate with the creative team to develop video scripts and ensure voice-over content aligns with the brand's tone and messaging.
• Monitor campaign performance using Google Analytics and other reporting tools.
• Coordinate with the sales and design teams to align marketing campaigns with business objectives.
• Manage online reputation and brand presence across digital platforms.
• Prepare weekly and monthly marketing performance reports.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2-3 years of digital marketing experience, preferably in the construction or real estate industry.
• Hands-on experience with Google Ads, Meta Ads, SEO, Google Analytics, and social media marketing.
• Good communication and presentation skills.
• Ability to create or deliver clear and engaging voice-overs for digital marketing content is an added advantage.
• Basic knowledge of Canva or Adobe Creative Suite is preferred.