Digital Marketing Executive

Role & responsibilities

>Plan, execute, and optimize Meta and Google Ads campaigns to drive leads, bookings, footfall, and sales.

>Manage audience targeting, retargeting, A/B testing, budgets, and campaign performance.

>Monitor website performance, tracking, pixels, UTMs, and coordinate on landing page/CRO improvements.

>Coordinate with creative teams, agencies, designers, and editors for timely campaign execution and error-free creative closure.

>Maintain campaign trackers, performance reports, ad references, and key learnings.

Preferred candidate profile

• Strong analytical mindset, comfortable working with data, dashboards, and reports
• Basic understanding of website analytics, Google Analytics, Search Console
• Familiarity with pixel setup, UTM tracking, and tag management (GTM)
• Good communication skills and ability to collaborate cross-functionally
• Experience in beauty, retail, or D2C brands is a plus
• Handled a high budget campaign (preferred 10+ lakhs)

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