Digital Marketing Executive
Propengine Realtech · Pune · onsite · Posted 63d ago
About a minute. You'll make an account on the way through.
About this role
About the Role
We are looking for a creative and performance-driven Digital Marketing Executive to manage and execute digital marketing activities across multiple platforms. The ideal candidate should have hands-on experience in Google Ads, Meta Ads, LinkedIn marketing, and branding.
Key Responsibilities
* Plan, execute, and monitor digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn.
* Manage paid advertising campaigns to generate leads, improve engagement, and achieve business objectives.
* Conduct keyword research, audience targeting, campaign optimization, and performance analysis.
* Monitor campaign metrics such as CPC, CTR, CPL, conversions, and ROI.
* Develop and implement social media and digital branding strategies.
* Coordinate with creative/content teams for ad creatives, posts, banners, and promotional content.
* Manage and improve the companys online brand presence.
* Prepare regular campaign performance reports and provide actionable insights.
* Stay updated with the latest digital marketing trends, advertising tools, and platform updates.
* Support overall marketing initiatives and contribute innovative ideas for brand growth.
Required Skills
* Hands-on knowledge of Google Ads and Meta Ads.
* Working knowledge of LinkedIn Ads/Marketing.
* Strong understanding of digital marketing and branding.
* Knowledge of campaign optimization and lead generation.
* Good analytical and reporting skills.
* Strong communication and coordination skills.
* Ability to work independently as well as with a team.
* Creative mindset with a results-oriented approach.
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