Digital Marketing Executive

Company: Avyaan Management Pvt. Ltd.

Department: Digital Marketing

Location: Bhopal, Madhya Pradesh

Employment Type: Full-Time

Experience: 1–3 Years

Work Mode: Work from Office

About The Role Avyaan Management Pvt. Ltd. is looking for a

Digital Marketing Executive to strengthen our online presence and support our digital growth initiatives. The ideal candidate should have hands-on experience in digital marketing, social media management, content creation, SEO, and campaign execution. The role requires someone who is

creative, data-driven, proactive, and comfortable taking ownership of digital marketing activities from planning to execution . Key Responsibilities

• Plan and execute digital marketing campaigns across relevant online channels.
• Manage and grow the company's social media presence on platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Create and coordinate engaging content including posts, creatives, reels, videos, blogs, and other digital assets.
• Develop and execute SEO activities to improve website visibility, organic traffic, and search rankings.
• Manage Google Ads, Meta Ads, and other paid digital campaigns as required.
• Monitor campaign performance and prepare regular reports covering reach, engagement, leads, traffic, conversions, and ROI.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Coordinate with internal teams for content, branding, recruitment, and business-related campaigns.
• Manage website content and ensure that information is accurate, updated, and SEO-friendly.
• Support lead-generation activities through digital channels.
• Track digital marketing trends, platform updates, and emerging opportunities.
• Maintain consistency in brand communication and ensure all content aligns with company guidelines.

Required Skills

• Strong understanding of Digital Marketing fundamentals.
• Hands-on knowledge of SEO, SEM, Social Media Marketing, Google Ads, and Meta Ads.
• Good content writing and communication skills.
• Familiarity with Google Analytics/GA4, Google Search Console, Google Ads Manager, and Meta Business Suite.
• Basic understanding of Canva or other creative/design tools.
• Ability to analyze campaign data and derive actionable insights.
• Strong research, planning, and execution skills.
• Good command of written and verbal English.
• Ability to manage multiple tasks and meet deadlines.

Qualifications

• Bachelor's degree in marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• Relevant certifications in Digital Marketing, Google Ads, Meta, SEO, or Analytics will be an added advantage.

Preferred Candidate

• 1–3 years of relevant experience in Digital Marketing.
• Candidates with experience in B2B, recruitment, staffing, HR services, or professional services marketing will be preferred.
• Should be proactive, creative, and willing to experiment with new digital strategies.
• Should have a result-oriented approach with the ability to work independently as well as with cross-functional teams. What We Offer
• Opportunity to work across multiple digital marketing channels.
• Exposure to real-world campaigns and lead-generation initiatives.
• Professional growth and learning opportunities.
• Collaborative and performance-driven work environment. How to Apply Interested candidates can apply with their

updated CV and, if available,

portfolio/work samples or links to social media campaigns they have managed .