Digital Marketing Executive

What Youll Do

• Assist in the development and execution of SEO strategies to improve organic visibility and traffic
• Be actively involved in Go-To-Market (GTM) initiatives for new SaaS product features or launches
• Plan, execute, and optimize performance marketing campaigns across channels such as Google Ads, LinkedIn, and Meta
• Help maintain marketing performance reports and dashboards
• Stay updated with the latest trends and algorithm updates in search engine marketing

Oversee the planning, execution, and optimization of digital marketing campaigns across various channels.

• Collaborate with other departments (e.g., product, sales, design) to ensure cohesive messaging and branding.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Understanding of copywriting for different marketing initiatives, since that a significant part of the day to day work.
• Exposure to outbound email campaigns

• What Were Looking For
• A self-starter eager to learn and grow in the digital marketing space

Passion for SaaS and understanding of B2B buyer journeys

• Strong attention to detail with the ability to handle multiple tasks
• Collaborative mindset able to work cross-functionally with content, product, and design teams

Ability to balance aesthetic, technical, and business requirements of websites.

• High aptitude, analytical skills, and eagerness to learn new technologies.
• Ready to work in a dynamic, challenging environment with the willingness to learn and improvise on the fly.
• Ability to work on high-availability and complex systems with continuous learning and contribution.