Digital Marketing Executive
academik ai · Coimbatore · onsite · Posted 65d ago
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About this role
About the Job
Role: Digital Marketing Executive
Company: Academik AI
Experience: 0–1 Year | Freshers Can Apply
Location: Coimbatore
Work Mode: Hybrid
About Academik AI
Academik AI is an AI-driven education technology platform focused on building intelligent, personalized, and scalable learning solutions. We leverage Artificial Intelligence, automation, and data-driven technologies to create innovative educational experiences for students, educators, and institutions.
About the Role
Academik AI is looking for a creative and results-oriented Digital Marketing Executive with 0–1 year of experience. Freshers with relevant internships, certifications, academic projects, or strong digital marketing skills are encouraged to apply.
You will support the planning and execution of digital marketing campaigns across social media, SEO, content marketing, email marketing, paid advertising, and lead generation to strengthen Academik AI's brand presence and drive user acquisition.
This role is ideal for candidates who are passionate about digital marketing, AI, EdTech, social media, content creation, and marketing automation and want to build their career in a fast-growing technology environment.
Key Responsibilities
Social Media Marketing
- Manage and grow Academik AI's presence across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms
- Plan and publish engaging social media content
- Create content calendars and coordinate campaign activities
- Track engagement, reach, followers, and campaign performance
- Research current social media and EdTech trends
SEO & Content Marketing
- Perform keyword research and competitor analysis
- Support on-page and off-page SEO activities
- Optimize website and landing-page content for search engines
- Assist in creating blogs, articles, social media posts, and marketing materials
- Monitor website traffic and organic search performance
Paid Marketing & Lead Generation
- Assist with Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns
- Support lead-generation campaigns for students, institutions, and business partnerships
- Monitor campaign performance, leads, conversions, and cost metrics
- Assist with A/B testing of creatives, messaging, and landing pages
Email Marketing & Automation
- Create and manage email marketing campaigns
- Support lead nurturing and follow-up campaigns
- Work with marketing automation and CRM tools
- Gain exposure to tools such as n8n, Zapier, HubSpot, Mailchimp, and similar platforms
- Automate repetitive marketing and lead-management activities
Analytics & Reporting
- Track campaign performance using Google Analytics, Search Console, and social media analytics
- Prepare weekly and monthly marketing performance reports
- Monitor website traffic, engagement, leads, and conversions
- Use campaign data to identify opportunities for improvement
Required Skills
- 0–1 year of experience in Digital Marketing
- Freshers are welcome to apply
- Basic understanding of SEO, SEM, social media marketing, and content marketing
- Familiarity with platforms such as Instagram, LinkedIn, Facebook, and YouTube
- Basic knowledge of Google Analytics and Google Search Console
- Good written and verbal communication skills
- Creative thinking and content-development abilities
- Basic understanding of lead generation and digital campaigns
Preferred / Good-to-Have-Skills
- Exposure to Google Ads / Meta Ads / LinkedIn Ads
- Canva or other creative design tools
- Basic video editing and content creation
- n8n / Zapier or similar automation platforms
- HubSpot, Mailchimp, or other CRM/email marketing tools
- Basic understanding of AI tools for marketing and content creation
- SEO and keyword research tools
- Experience through internships, freelance projects, certifications, or academic projects
- Interest in AI, EdTech, education, and technology
Soft Skills
- Creative and analytical mindset
- Strong communication skills
- Willingness to learn and experiment with new marketing strategies
- Good organizational and time-management skills
- Ability to work collaboratively with marketing, design, sales, and product teams
- Self-motivated and result-oriented
What We Offer
- Competitive salary
- Medical Insurance Coverage
- Freshers-friendly learning and growth environment
- Opportunity to work on an AI-powered education platform
- Hands-on exposure to digital marketing, automation, AI tools, and growth strategies
- Learning and certification support
- Career growth opportunities in Digital Marketing, Growth Marketing, and Marketing Automation
- Collaborative and innovation-focused work environment
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