Digital Marketing Executive

Digital Growth Manager

Company: Outdoor Studio LLP
Location: Bengaluru, Karnataka
Department: Marketing & Growth
Employment Type: Full-Time

Job Summary

Outdoor Studio LLP™ is looking for a performance-driven Digital Growth Manager to lead our digital marketing, online lead generation and e-commerce growth. The candidate will be responsible for generating high-quality sales leads and measurable revenue through digital channels.

Key Responsibilities

• Plan, manage and scale Google Ads and Meta Ads campaigns.
• Manage monthly advertising budgets with strong focus on ROAS, CPL, CAC and conversions.
• Generate qualified leads for retail, architects, interior designers, hotels, resorts, builders and B2B clients.
• Manage and improve SEO to increase organic rankings and website traffic.
• Optimize the website and landing pages for better conversion rates and lead generation.
• Monitor Google Analytics, Search Console, Meta Business Manager and advertising dashboards.
• Track the complete funnel from ad lead enquiry quotation sale.
• Work closely with the sales team to measure lead quality and actual revenue generated.
• Conduct keyword, audience and competitor research.
• Develop retargeting and remarketing strategies.
• Coordinate creatives, product content, social media and campaign requirements.
• Identify new digital channels and growth opportunities.
• Prepare weekly and monthly reports covering spend, leads, CPL, CAC, ROAS, conversions and revenue.
• Continuously test campaigns, audiences, creatives and landing pages to improve performance.

Candidate Requirements

• 3–6 years of relevant digital/performance marketing experience.
• Strong hands-on experience with Google Ads and Meta Ads.
• Good understanding of SEO, Google Analytics, Search Console and conversion tracking.
• Experience managing meaningful digital advertising budgets.
• Strong analytical and numerical ability.
• Must understand the difference between generating traffic/leads and generating profitable sales.
• Experience in furniture, interiors, home improvement, luxury/premium products, real estate or e-commerce will be an advantage.

Key Performance Indicators (KPIs)

Qualified Leads | CPL | CAC | ROAS | Conversion Rate | Organic Traffic | Revenue Generated from Digital Channels

What We Are Looking For

We are looking for someone who can take ownership of digital growth, not simply manage social media. The role requires a person who can analyse numbers, identify opportunities, aggressively optimise campaigns and consistently improve the company's digital sales pipeline.

Apply: [email removed]
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