Digital Marketing Executive

Key Responsibilities

1. Plan and execute complete digital marketing strategies.
2. Manage SEO activities including on-page, off-page and technical SEO.
3. Perform keyword research, competitor analysis and SEO audits.
4. Manage Google Search Console and Google Analytics (GA4).
5. Create and optimize website content, landing pages and blogs.
6. Manage Google Ads (PPC) campaigns.
7. Manage Meta Ads (Facebook & Instagram) campaigns.
8. Create and manage social media content and digital campaigns.
9. Handle Instagram, Facebook, LinkedIn and other social media platforms.
10. Monitor website traffic, keyword rankings, conversions and campaign performance.
11. Prepare weekly and monthly digital marketing performance reports.
12. Implement link-building and off-page SEO strategies.
13. Optimize Google Business Profile and Local SEO.
14. Coordinate with designers, developers and content writers when required.
15. Stay updated with Google algorithm updates, SEO changes and digital marketing trends.
16. Create social media banners, creatives and promotional posts using Canva or other graphic design tools.
17. Design website banners, promotional graphics, website section creatives and landing-page visuals.
18. Create Instagram posts, stories, reels covers, Facebook creatives and LinkedIn graphics.
19. Develop campaign creatives and ad banners for Google Ads and Meta Ads.
20. Maintain consistent brand identity, typography, colors and visual guidelines across social media and websites.
21. Resize and optimize creatives according to different social media and website dimensions.
22. Create marketing presentations, promotional materials, festival creatives and campaign-specific designs when required.
23. Optimize images and graphics for website speed, mobile responsiveness and SEO.
24. Work with the marketing team to develop creative concepts, content ideas and campaign themes.
25. Analyze creative and campaign performance and make improvements based on engagement, CTR, conversions and leads.
26. Manage the complete digital marketing workflow from strategy and content creation to campaign execution, design, analytics and reporting.