Digital Marketing Executive

Industry: Motorsport / Automotive / Sports

Job Title: Digital Marketing Executive

Experience: 1–3 Years

Employment Type: Full-time

Location: Coimbatore

Education: Any Degree and Digital Marketing Certification from a recognized institute will be an added advantage.

Travel: Willingness to travel extensively as required

About the Role

We are looking for a creative, tech-savvy and performance-driven Digital Marketing Executive with 1–3 years of hands-on experience in digital marketing and a strong interest in Motorsport, Automotive and Sports.

The ideal candidate should have practical experience in SEO, Social Media Marketing, Graphic Designing, Video Editing and AI-powered digital marketing tools. The candidate will be responsible for building and managing digital campaigns, creating engaging content, strengthening brand visibility and supporting marketing activities related to motorsport events, sponsorships and promotional campaigns.

Key Responsibilities

Digital Marketing

• Plan and execute digital marketing campaigns across multiple platforms.
• Develop strategies to increase brand awareness, engagement, website traffic and lead generation.
• Monitor campaign performance and prepare regular reports and insights.
• Stay updated with the latest digital marketing trends, algorithms and AI technologies.

SEO

• Perform keyword research, on-page and off-page SEO activities.
• Optimize website content, landing pages and blogs for search engines.
• Monitor Google Search Console, Google Analytics and SEO performance.
• Identify opportunities to improve organic traffic and search rankings.

Social Media Marketing

• Manage social media platforms such as Instagram, Facebook, LinkedIn, YouTube and other relevant channels.
• Develop social media calendars and create engaging posts, reels, stories and campaigns.
• Handle social media engagement, community building and audience growth.
• Track social media analytics and continuously improve content performance.

AI-Powered Marketing & Content Creation

• Use AI tools extensively for content creation, marketing automation, research, ideation and campaign development.
• Explore and implement the latest AI tools for:
• Content writing and copywriting
• Image generation and editing
• Social media content creation
• Video creation and editing
• Voice-over and audio generation
• SEO research and optimization
• Marketing analytics and campaign ideas
• Ability to identify the right AI tool for a particular marketing requirement and use it effectively.

Graphic Designing

• Create social media creatives, banners, posters, event promotions, advertisements and marketing collaterals.
• Develop visually appealing designs aligned with the motorsport/automotive brand identity.
• Use tools such as Canva, Adobe Creative Suite and AI-based design tools.

Video Editing & Content Production

• Create and edit short-form videos, reels, promotional videos and event highlights.
• Edit motorsport/event footage into engaging social media content.
• Add captions, transitions, music, graphics, effects and AI-generated elements.
• Experience with tools such as Premiere Pro, After Effects, CapCut, Canva or other AI-powered video editing platforms will be an advantage.

Motorsport & Event Marketing

• Support digital marketing activities for motorsport events, races, exhibitions and promotional activities.
• Create pre-event, live-event and post-event content.
• Coordinate with internal teams, sponsors, clients, event organizers and external agencies.
• Develop promotional content for sponsorships and brand partnerships.
• Travel to motorsport events and other business activities as required.
• Capture and convert event experiences into engaging digital content.

Client & Business Development Support

• Support the business development team with digital presentations, marketing materials and campaign proposals.
• Assist in creating sponsorship decks, promotional proposals and client presentations.
• Participate in client meetings, exhibitions, networking events and sponsorship discussions when required.
• Understand client requirements and translate them into effective digital marketing campaigns.

Required Skills

• 1–3 years of hands-on experience in Digital Marketing
• Strong knowledge of SEO and SMM
• Hands-on experience in Graphic Designing
• Hands-on experience in Video Editing
• Strong understanding and practical usage of AI tools
• Good knowledge of content creation and social media trends
• Basic knowledge of Google Analytics, Search Console and digital marketing analytics
• Creative thinking and strong visual sense
• Good communication and presentation skills
• Ability to work independently as well as with a team
• Willingness to travel extensively for business and motorsport-related activities
• Passion or strong interest in Motorsport / Automotive / Sports is highly preferred

AI Tools – Hands-on Experience Preferred

Candidates should have practical experience with multiple AI tools for marketing and content creation, such as:

• ChatGPT / Gemini / Claude – Content, research, ideation and marketing
• Canva AI / Adobe Firefly – Graphic design and creative generation
• Midjourney / DALL·E or similar – AI image generation
• CapCut / Runway / Pika or similar – AI video creation and editing
• AI-powered SEO and content optimization tools
• AI tools for social media content, automation and analytics

The candidate is expected to continuously learn and adopt new AI tools as they emerge.

Preferred Candidate Profile

We are looking for someone who is creative + technically skilled + marketing-oriented, rather than someone with only theoretical knowledge.

The candidate should be able to demonstrate actual work/portfolio in:

• Social media campaigns
• SEO projects
• Graphic designs
• Reels/short-form videos
• AI-generated content
• Video editing
• Digital marketing campaigns

Candidates with a portfolio, LinkedIn/social media work samples, or previous campaign results will be preferred.

Language Requirements:

• Tamil – Mandatory
• English – Mandatory – Good verbal and written communication skills
• Hindi – Optional / Added Advantage

Key Performance Indicators (KPIs)

• Website traffic and organic growth
• Social media reach and engagement
• Follower and community growth
• Lead generation
• SEO ranking improvement
• Content performance
• Video views and engagement
• Campaign ROI
• Brand visibility during motorsport events
• Quality and consistency of digital content

Why Join Us

This role provides an opportunity to work at the intersection of Digital Marketing, AI, Automotive and Motorsport, with exposure to live events, clients, sponsors, exhibitions and motorsport activities. The candidate will have the opportunity to experiment with the latest AI technologies and build a strong portfolio across multiple digital marketing channels.