Digital Marketing Executive

Sumukha Hitech is a growing manufacturer of innovative adhesives and specialty coatings, serving diverse industries across India and international markets. With a focus on quality, performance and sustainable solutions, we develop products that support modern manufacturing and packaging needs.

Sumukha Hitech is looking for a Digital Marketing Executive who can execute and manage day-to-day digital marketing activities to improve our online presence, generate B2B enquiries, and support the sales team. The role is execution-focused, with strategic guidance provided by the management or external consultants where required.

Website Management

• Update product pages, blogs, certifications, and company information on the website.
• Coordinate with external developers for website revamps and technical improvements.
• Ensure the website is regularly maintained and functioning properly.

Search Engine Optimization (SEO)

• Conduct keyword research for products and target industries.
• Optimize website pages with SEO best practices.
• Publish SEO-friendly blogs and content.
• Monitor keyword rankings and organic traffic.

Search Engine Marketing (SEM)

• Assist in running Google Ads campaigns.
• Monitor campaign performance and suggest improvements.
• Coordinate with external agencies or consultants for advanced campaign optimization.

Social Media Management

• Manage LinkedIn, Facebook, Instagram, and YouTube accounts.
• Plan and publish regular posts.
• Coordinate creative content, product updates, customer stories, and company announcements.
• Respond to basic enquiries received through social media platforms.

Lead Generation

• Generate B2B enquiries through digital channels.
• Create landing pages and simple lead-generation campaigns.
• Maintain and update lead databases generated through digital marketing activities.

Content Coordination

• Coordinate with internal teams to prepare product brochures, product posts, blogs, case studies, exhibition updates, and customer testimonials.
• Work with freelance designers or agencies whenever required.

Analytics & Reporting

• Track website traffic, enquiries, and campaign performance.
• Prepare weekly performance reports.
• Monitor digital marketing trends and competitor activities.
• Share recommendations for continuous improvement.

• Basic understanding of SEO and Google Ads.
• Experience managing social media platforms.
• Familiarity with WordPress or other website CMS.
• Working knowledge of Google Analytics 4 and Google Search Console.
• Basic knowledge of Canva or similar design tools.
• Good communication and coordination skills.
• Strong organizational and reporting abilities.

• Bachelor s degree in Marketing, Business, Communications, or a related field.
• 2-3 years of experience in Digital Marketing.
• Experience in B2B, manufacturing, packaging, chemicals, or industrial products is an added advantage.

• Opportunity to work with a growing B2B manufacturing company.
• Exposure to industrial marketing and lead generation.
• Opportunity to learn and grow across SEO, paid marketing, website management, and digital branding.
• Flexible hybrid working environment.