Digital Marketing Executive

Responsibilities of a Digital Marketing Manager

Social Media Management

• Regularly update and optimize all social media handles.
  
  
• Post engaging daily stories and maintain an updated story schedule.
  
  
• Schedule posts across Facebook, Instagram, Google, YouTube, and LinkedIn.
  
  
• Tag necessary accounts in posts and stories; add collaborators where required.
  
  
• Write and post the first comment on all posts to boost engagement.
  
  
• Maintain and update the post schedule/calendar.
  
  
• Respond promptly to messages on Messenger, Instagram, and WhatsApp.
  
  
• Reply to all comments and Google reviews professionally.
  
  
• Design and create engaging social media creatives and posts.
  
  
• Develop a content plan for all accounts.
  
  
• Research and implement current social media trends to keep content fresh.
  
  

Advertising & Campaigns

• Create and maintain an effective ad schedule for Meta Ads.
  
  
• Set up and optimize Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and Amazon Ads.
  
  
• Execute targeted WhatsApp campaigns.
  
  
• Monitor ad performance and adjust strategies for maximum ROI.
  
  

E-Commerce & Product Marketing

• Upload and update products, photos, and videos on Amazon.
  
  
• Ensure listings are optimized for visibility and sales.
  
  

Reporting & Analysis

• Create and share monthly reports on campaigns, performance, and growth.
  
  
• Maintain and send task completion screenshots/records as updates.
  
  

Client Coordination

• Coordinate with clients to get creatives, strategies, and campaigns approved.
  
  
• Ensure timely communication and alignment with client goals.