Digital Marketing Executive
UNIBEATS · Hyderabad · onsite · Posted 72d ago
About a minute. You'll make an account on the way through.
About this role
Digital Marketing Executive
Company Overview
UNIBEATS is a vibrant event management company specializing in college festivals, concerts, entertainment events, and student experiences. We partner with colleges to create high-energy events featuring trending artists, performers, and innovative event concepts.
With a strong focus on creativity, execution, and student engagement, UNIBEATS aims to transform campus life through memorable entertainment experiences.
Role
We are looking for a Digital Marketing Executive to join our team in Hyderabad. The ideal candidate will be responsible for planning and executing digital marketing campaigns for college events, concerts, and festivals while building strong engagement among student communities.
Key Responsibilities
* Plan and execute digital marketing campaigns for events, concerts, and college festivals.
* Manage social media platforms including Instagram, Facebook, and YouTube.
* Create and manage social media calendars and promotional campaigns.
* Develop engaging content for posts, reels, stories, event pages, and advertisements.
* Monitor social media engagement, audience growth, and campaign performance.
* Use analytics tools to track reach, engagement, conversions, and ticket sales.
* Collaborate with creative, event production, and business development teams.
* Identify student trends, entertainment trends, and emerging content formats.
* Develop strategies to increase event visibility, registrations, and ticket sales.
* Maintain a consistent UNIBEATS brand presence across digital platforms.
* Support promotional activities before, during, and after events.
Requirements
* Strong understanding of Digital Marketing and Social Media Marketing.
* Experience in promoting events, entertainment brands, college activities, or similar campaigns is preferred.
* Excellent written, verbal, and interpersonal communication skills.
* Ability to write engaging and concise marketing copy.
* Basic understanding of web analytics and campaign performance metrics.
* Good organizational and time-management skills.
* Ability to work in a fast-paced event environment and meet tight deadlines.
* Strong understanding of youth culture, social media trends, and entertainment content.
Good to Have
* Knowledge of Canva, Adobe Express, CapCut, or similar tools.
* Basic understanding of paid advertising and performance marketing.
* Experience managing college/community social media pages.
* Familiarity with content creation, reels, influencer marketing, or event promotions.
* Creative thinking and the ability to turn ideas into engaging campaigns.
Education & Experience
* Bachelor's degree in Marketing, Communications, Media, Business, or a related field preferred.
* Prior experience in digital marketing, social media management, event promotion, or entertainment marketing is an advantage.
Job Details
Position: Digital Marketing Executive
Location: Hyderabad
Job Type: Full-Time, On-Site
Salary: ₹1.8 – ₹2.4 LPA
Industry: Event Management & Entertainment
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