Digital Marketing Executive
SJ Innovation · Panaji · onsite · Posted 72d ago
Undisclosed2–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
We are seeking a highly skilled Digital Marketing Strategist with strong agency experience to join our dynamic team. The ideal candidate will take a leadership role in developing and executing omnichannel marketing strategies to drive customer acquisition and lifetime value. You will collaborate closely with teams in different locations to deliver high-performing campaigns across paid and organic channels.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive marketing strategies across digital and offline channels.
- Oversee and optimize all paid lead generation channels, including Google, Facebook, Instagram, YouTube, and more.
- Translate brand strategy into actionable marketing objectives and campaign plans.
- Monitor campaign performance, generate insights, and adjust strategies to meet KPIs.
- Manage direct-to-consumer websites ad tech and analytics, including tracking pixels, Google Tag Manager, and Google Analytics.
- Ensure consistent messaging and brand positioning across all platforms.
- Collaborate with cross-functional teams to support product launches and community engagement.
- 2+ years of experience in Paid Search (PPC), Google Shopping, Display, and Video Ads (YouTube experience preferred).
- Proven experience managing Meta, Google, Youtube ads with advanced targeting and optimization.
- Strong background in digital marketing, data analysis, and campaign strategy.
- Proficiency in Google Analytics, Google Tag Manager, and product feeds.
- Experience working directly with clients and managing PPC accounts across different business verticals.
- AdWords certification is a plus.
- Excellent analytical, organizational, and communication skills.
- Ability to work independently and manage multiple projects effectively.
Professional Competencies:
- High attention to detail and accuracy.
- Strong problem-solving and strategic thinking abilities.
- Ability to work under pressure and meet deadlines.
- Self-motivated with a strong sense of accountability.
- Creative mindset with a focus on driving results.
- Office-based Role : The position requires working from the office, collaborating in real-time with the team.
- US Shift Coordination : Flexible work schedule in line with US-based hours, allowing for cross-functional team coordination across different time zones.
Why Join Us
With a lively, competent work environment, an inclusive work culture, and a friendly, supportive team that is always there for you, rest assured, at SJ Innovation, there is never a dull moment.
Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AnalyticsDigital Marketing Executivedata analysisCustomer AcquisitionanalyticalBrand PositioningHealth insuranceDigital MarketingPPC
About SJ Innovation
SJ Innovation
Hardware & Networking
350
employees
2004
22 years old
Goa, Goa
India
₹6L PA avg
Avg at SJ Innovation
About
SJ Innovation specializes in global IT solutions, focusing on web and mobile development, aiming to enhance client satisfaction through collaborative project management.
Industries
Hardware & Networking
Employee ratings
10 reviews
3.9/ 5
Culture
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