Digital Marketing Executive / Specialist

Role & responsibilities

1. Website & SEO

• Take ownership of SEO performance of the company website.
• Perform keyword research for relevant business and industry searches.
• Develop an SEO strategy targeting SAP, ERP and IT services.
• Perform on-page SEO including page titles, meta descriptions, headings, internal linking, URLs and image optimization.
• Coordinate technical SEO improvements with the web development team.
• Identify and resolve indexing, crawling and broken-link issues.
• Develop landing pages for important services and industries.
• Build quality backlinks through relevant directories, publications, guest posts and industry platforms.
• Monitor keyword rankings, organic traffic, conversions and website enquiries.
• Regularly review competitor websites and SEO strategies.
• Work toward improving ranking for high-value commercial keywords.

2. SEO Content & Blog Strategy

Prepare and maintain a monthly content calendar.

Research topics and create SEO-optimized content including:

• Blogs
• Industry articles
• Case studies
• Customer success stories
• Service pages
• Landing pages
• Product/service explainers
• FAQs
• Thought-leadership content

Suggested content areas include:

SAP & ERP

• SAP Business One
• SAP S/4HANA
• RISE with SAP
• SAP BTP
• SAP Support & AMC
• SAP Implementation
• SAP Integration
• SAP Migration and Upgrades

Technology

• Artificial Intelligence
• Business Intelligence / Power BI
• Mobile Application Development
• Web Application Development
• Cloud & Hosting
• System Integration
• Automation

Industry-focused content

• Manufacturing
• Retail
• Distribution
• Logistics & Warehousing
• Automotive
• Pharma & Chemicals
• Textile/Apparel

Each blog should be created around identified SEO keywords and should have a clear business objective and call-to-action.

3. Social Media Management

Manage and grow the company's presence across relevant digital platforms, particularly LinkedIn.

Responsibilities include:

• Prepare monthly social media calendar.
• Create and schedule posts.
• Write captions and marketing copy.
• Develop educational and thought-leadership posts.
• Promote blogs and case studies.
• Create posts around company achievements, customer stories, events and partnerships.
• Track engagement, followers, impressions and enquiries.

4. Creative Content

Plan and coordinate creation of:

• Social media creatives
• Infographics
• Carousels
• Blog banners
• Website banners
• Festival creatives
• Customer testimonials
• Case-study graphics
• Service/product creatives
• Short videos and reels
• Event creatives
• Email campaign creatives

Candidate should be comfortable using tools such as Canva or equivalent creative platforms. Basic video editing capability will be an advantage.

5. Lead Generation & Digital Campaigns

• Plan digital campaigns for specific services and industries.
• Create targeted landing pages and campaign content.
• Run and optimize Google Ads and LinkedIn campaigns where required.
• Generate qualified B2B leads through organic and paid channels.
• Coordinate email marketing and remarketing campaigns.
• Monitor campaign cost, conversion and lead quality.
• Work closely with the Sales team for lead follow-up and feedback.

Preferred candidate profile

We are looking for someone who is not limited to posting content on social media. The candidate should be capable of planning the digital marketing strategy, creating content, executing campaigns, monitoring performance and continuously improving results.

The person should be creative as well as analytical and should be comfortable taking end-to-end ownership of the company's digital marketing activities.

• SEO On-page, Off-page and Technical SEO
• Google Search Console
• Google Analytics / GA4
• Keyword research tools
• Content writing and content marketing
• WordPress or similar CMS
• LinkedIn Marketing
• Google Ads
• Canva or similar creative tools
• Basic image/video editing
• Email marketing
• Lead generation
• Strong written English and communication skills
• Basic understanding of B2B marketing

Experience in IT Services, SaaS, ERP, SAP or B2B Technology Marketing will be preferred.