Digital Marketing Executive / Specialist For D2C Brand

Role Overview

We're looking for a Marketing Executive to lead growth initiatives across our marketplace channels (Myntra, Nykaa, Ajio, Eternz) and Shopify store, with a strong focus on marketing strategy, promotions, and sales performance. Alongside driving growth, this role also covers essential store operations listings, inventory, and basic SEO — to ensure everything runs smoothly end-to-end. Ideal for someone who's growth-driven, analytical, and comfortable working across multiple platforms.

Key Responsibilities

* Develop and implement marketing and growth strategies to drive sales across marketplace platforms (Myntra, Nykaa, Ajio, Eternz) and Shopify

* Coordinate closely with the marketplace team on promotions, visibility, ranking, and campaign planning

* Plan and support online promotions, discounts, and marketing campaigns across channels

* Track sales performance and campaign results; generate regular reports and insights to guide strategy

* Collaborate with cross-functional teams to plan and launch new products and promotions

* Manage basic Shopify store tasks — product listing, inventory updates, and product detail changes

* Manage and optimize product listings across marketplace platforms

* Operate and maintain inventory management software (OMS) and support order fulfillment

* Perform day-to-day basic SEO tasks (product titles, descriptions, metadata, etc.)

* Monitor and respond to customer inquiries and feedback

* Ensure smooth day-to-day e-commerce operations

Qualifications

* Bachelor's degree in Commerce, Business Administration, Marketing, or a related field

* 1–3 years of experience in e-commerce, digital marketing, or online sales preferred

* Understanding of marketplace platforms like Myntra, Nykaa, Ajio, and growth levers within them

* Working knowledge of Shopify (product management, listings, basic store operations)

* Basic understanding of SEO fundamentals

* Experience with inventory management and order fulfillment systems is a plus

* Proficiency in MS Office (Excel, Word, etc.)

Skills & Attributes

* Strong growth and marketing mindset with analytical, problem-solving skills

* Quick learner, adaptable to new tools and platforms

* Excellent time management and ability to work in a fast-paced environment

* Strong communication and collaboration skills

* Good team player with cross-functional coordination ability

* Tech-friendly and comfortable with new software/tools