Digital Marketing Executive (Social Media + Performance Marketing)

Digital Marketing Executive (Social Media + Performance Marketing)
Location: Remote (India)
Experience: 27 years
Salary: Rs 25,000 to 40,000/month
About DEWDROPZ
DEWDROPZ is a D2C ecommerce start-up focused on premium outdoor-inspired lifestyle and
apparel brand built around adventure, nature, freedom, and mindful living. We are looking for
a creative yet data-driven marketer who can grow our social presence and drive online sales.
Key Responsibilities:
Social Media Marketing
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Manage Instagram and Facebook pages.
Create monthly content calendars.
Plan and publish posts, reels, stories, and campaigns.
Coordinate with designers for creative assets.
Grow community engagement and followers organically.
Performance Marketing
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Run and optimize Meta (Facebook & Instagram) advertising campaigns.
Manage ad budgets and audience targeting.
Track ROAS, CPC, CTR, CAC, and conversion metrics.
Execute retargeting and customer acquisition campaigns.
Support Shopify sales growth through paid marketing.
Influencer & Content Marketing
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Identify and collaborate with relevant creators and influencers.
Coordinate UGC (User Generated Content) campaigns.
Support product launches and promotional campaigns.
Desired Skills
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Experience with Meta Ads Manager.
Strong understanding of Instagram growth strategies.
Basic knowledge of Google Analytics and Shopify.
Good copywriting and storytelling skills.
Ability to interpret marketing data and improve campaign performance.
Familiarity with Canva and AI tools is a plus.
What We Are Looking For
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Creative thinker with an entrepreneurial mindset.
Passion for lifestyle, travel, outdoor, or apparel brands.
Self-driven and comfortable working in a startup environment.
Focused on both brand building and revenue growth.
To Apply: Send your resume, portfolio, and links to social media accounts or campaigns you
have managed