Digital Marketing Executive (Social Media Handler)

Role: Social Media Handler & Digital Marketing Executive

Location: Ahmedabad

We can hire full time, part time, freelancers

Key Responsibilities

Social Media Management

• Manage Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and other social media platforms.
• Plan and maintain a monthly content calendar.
• Publish daily posts, reels, stories, shorts, and promotional content.
• Monitor comments, messages, and audience engagement.

Video Production (Mandatory)

• Shoot high-quality videos of trainers, classroom sessions, workshops, events, student testimonials, and cybersecurity demonstrations.
• Capture behind-the-scenes and promotional content for social media.
• Edit videos into engaging Instagram Reels, YouTube Shorts, Facebook Reels, and LinkedIn videos.
• Add captions, transitions, music, branding, logos, and motion graphics where required.
• Ensure videos are optimized for each platform.

Content Creation

• Design creative posters, carousels, banners, and stories using Canva or similar tools.
• Write engaging captions, hashtags, and call-to-actions.
• Create educational and promotional content related to cybersecurity, AI, ethical hacking, SOC, Network+, Security+, CEH, internships, and career opportunities.

Digital Marketing

• Plan and execute organic and paid marketing campaigns on Instagram, Facebook, LinkedIn, and YouTube.
• Run Meta Ads to generate leads for cybersecurity courses, webinars, workshops, and awareness sessions.
• Promote classroom training, online courses, free seminars, and college events.

Lead Generation & Brand Building

• Generate student leads through social media campaigns.
• Increase followers, engagement, and brand awareness.
• Promote our cybersecurity events, certifications, placements, and success stories.

Analytics & Reporting

• Track social media performance and campaign results.
• Prepare weekly and monthly reports on reach, engagement, followers, and leads generated.
• Suggest strategies to improve content performance and conversions.

Skills Required

• Experience managing Instagram, Facebook, LinkedIn, YouTube, and X.
• Strong video shooting skills using mobile phone or camera.
• Proficiency in video editing tools such as CapCut, VN, Premiere Pro, InShot, or similar.
• Knowledge of Canva or Adobe Express for graphic design.
• Understanding of Meta Ads and social media marketing.
• Good communication and content writing skills.

Preferred Experience

• 13 years in social media marketing or content creation.
• Experience in education, IT, cybersecurity, or EdTech is an advantage.