Digital Marketing Executive - Social Media, Email Marketing & Paid Ads

We are looking for a proactive and results-driven Digital Marketing Executive to manage and grow brand presence across multiple digital channels. The ideal candidate will have hands-on experience in Social Media Marketing, Email Marketing, Paid Advertising, and CRM Tools. This role requires strong communication skills, analytical thinking, creativity, and the confidence to lead client calls while collaborating closely with internal teams. Key Responsibilities: 1. Social Media Management: Manage and grow brand presence across major social media platforms, including Instagram, Facebook, LinkedIn, YouTube, Twitter (X), and Pinterest. Develop and execute organic and paid social media strategies aligned with business and client goals. Plan content calendars and ensure timely execution of campaigns. Monitor social media performance and identify opportunities for improvement. Coordinate with content and creative teams to ensure consistent brand messaging. 2. Email Marketing: Plan, execute, and optimize email marketing campaigns, including newsletters, drip campaigns, and promotional emails. Work with email marketing platforms such as Mailchimp, HubSpot, Klaviyo, or similar tools. Develop audience segments and targeted email campaigns. Monitor email campaign performance, including open rates, click-through rates, conversions, and engagement. Optimize campaigns based on performance data and insights. 3. Paid Advertising: Assist in planning, executing, and optimizing paid advertising campaigns across relevant digital platforms. Monitor campaign performance, budgets, conversions, and ROI. Identify opportunities to improve campaign efficiency and lead generation. Work closely with the performance marketing team to implement optimization strategies. 4. CRM Management: Manage and maintain CRM systems to ensure accurate data, lead tracking, and campaign attribution. Coordinate with sales and marketing teams to improve lead nurturing and customer journeys. Ensure CRM workflows, segmentation, and automation are properly implemented. Maintain accurate records of leads, prospects, and customer interactions. 5. Analytics Reporting: Track and analyze performance across social media, email, paid advertising, and CRM campaigns. Prepare weekly and monthly performance reports with actionable insights and recommendations. Analyze campaign data to identify trends, opportunities, and areas for improvement. Use data-driven insights to optimize campaigns and improve ROI. 6. Client Team Collaboration: Confidently handle communication with US-based clients, including strategy discussions, review calls, and performance presentations. Present campaign performance, insights, and recommendations to clients. Collaborate with internal teams, including design, performance marketing, content, and development teams. Guide and mentor junior team members or interns, ensuring quality output and adherence to timelines. Required Qualifications Skills: 2-4 years of experience in digital marketing, preferably in a digital marketing agency environment. Strong hands-on experience in social media marketing, email marketing, paid advertising, and CRM tools. Prior experience working with US-based clients is highly preferred. Excellent verbal and written communication skills with confidence in client-facing roles. Proficiency in Canva or similar creative tools. Strong analytical skills with experience in campaign performance tracking and reporting. Good understanding of digital marketing metrics, KPIs, and ROI. Ability to multitask, manage deadlines, and work collaboratively with cross-functional teams. Strong problem-solving and organizational skills. Ability to work independently while taking ownership of assigned campaigns and responsibilities. What We Offer: A dynamic and collaborative work environment. Opportunities for professional growth and career progression. Competitive compensation and benefits. 5-day working week. Opportunity to work with international clients and gain global digital marketing exposure. Location: Viman Nagar, Pune