Digital Marketing Executive (Performance Marketing)

Job Title: Digital Marketing Executive

Location: Trivandrum, Kerala

Job Type: Full-Time, On-site 

Company: Infideck Technologies

We are looking for a skilled and driven Digital Marketing Executive with 2–3 years of hands-on experience in e-commerce advertising. The ideal candidate will be responsible for strategizing, executing, and optimizing digital campaigns that drive sales, traffic, and measurable growth for our online store.

Key Responsibilities:

• Plan, execute, and optimize e-commerce performance campaigns across Meta Ads, Google Ads, Amazon Ads, and other relevant platforms.
• Manage end-to-end performance marketing funnels—from audience targeting to conversion optimization.
• Track and analyze campaign performance using Google Analytics, GA4, Google Tag Manager, and other analytical tools.
• Conduct A/B testing and optimize creatives, landing pages, and ad copies to maximize ROI.
• Monitor daily budgets, KPIs, and revenue metrics with strong attention to detail.
• Collaborate with the design and content teams to develop high-performing ad creatives.
• Stay updated with the latest e-commerce trends, tools, and best practices.

Requirements:

• 2–3+ years of experience in e-commerce marketing or performance advertising.
• Strong knowledge of Meta Ads Manager, Google Ads, GA4, GTM, and other e-commerce marketing tools.
• Proven experience managing ROAS-driven campaigns for online stores.
• Good understanding of Shopify, WooCommerce, or similar e-commerce platforms.
• Analytical mindset with the ability to interpret data and convert insights into strategy.
• Excellent communication, time management, and problem-solving skills.