Digital Marketing Executive Performance Marketing & Social Media

Job Description: Digital Marketing Executive Performance Marketing & Social Media

Company: InfoGrowth Private Limited
Experience: 13 Years
Job Location: Madhapur, Hyderabad
Work Mode: Work from Office (WFO)
Shift: Night Shift (US Timings)
Joining: Immediate Joiners Preferred

Job Summary

We are looking for a skilled Digital Marketing Executive with hands-on experience in performance marketing, paid advertising, social media marketing, and analytics. The candidate should be capable of managing paid campaigns, improving ROI, growing social media engagement, and tracking marketing performance to generate quality leads.

Key Responsibilities

1. Performance Marketing (Paid Ads)

• Plan, execute, and optimize paid advertising campaigns.
• Manage Google Ads, Meta Ads (Facebook and Instagram), and other relevant advertising platforms.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and optimize ad copies, creatives, and landing pages.
• Monitor campaign budgets, CPL, CPC, CTR, conversions, and ROI.
• Generate quality leads and continuously improve campaign performance.

2. Social Media Marketing

• Manage company social media accounts, including LinkedIn, Facebook, Instagram, and other relevant platforms.
• Develop social media calendars and campaign strategies.
• Create engaging posts, captions, and promotional content.
• Plan and execute organic and paid social media campaigns.
• Monitor engagement, reach, followers, and lead generation.
• Research industry trends and competitor activities.

3. Analytics & Tracking

• Set up and monitor Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Track website traffic, lead forms, conversions, and campaign performance.
• Implement and troubleshoot conversion tracking and tracking pixels.
• Prepare weekly and monthly marketing performance reports.
• Analyze campaign data and recommend improvements.
• Monitor landing page performance and identify opportunities to improve conversion rates.

Required Skills

• Hands-on experience with Google Ads and Meta Ads.
• Strong knowledge of paid campaign management and optimization.
• Practical experience in social media marketing and content planning.
• Knowledge of GA4, Google Tag Manager, and conversion tracking.
• Understanding of marketing KPIs, lead generation, CPL, CPC, CTR, and ROI.
• Good analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and meet performance targets.

Preferred Qualifications

• Experience in B2B lead generation and digital advertising.
• Knowledge of LinkedIn Ads and LinkedIn Campaign Manager.
• Familiarity with CRM tools, landing page optimization, and marketing automation.
• Experience with Canva or other creative tools.
• Ability to manage advertising budgets and demonstrate measurable campaign results.

Eligibility

• 1–3 years of relevant hands-on experience.
• Willingness to work from the office in Madhapur, Hyderabad.
• Comfortable working night shifts aligned with US business hours.
• Immediate joiners preferred.

Preference will be given to candidates who can independently manage paid advertising campaigns, social media activities, conversion tracking, and performance reporting.

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