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KEY RESPONSIBILITIES

Campaign Execution & Monitoring Set up, launch, and monitor paid campaigns on Google Ads and Meta. Track daily performance metrics (impressions, clicks, CTR, CPC, conversions). Flag underperformance to the Manager.
Ad Creative Coordination Brief the Content Studio on ad creative requirements (static, carousel,video). Ensure creative is produced on time, meets platform specifications, and is brand-compliant before going live.
SEO Support Execute on-page SEO tasks: meta tags, image alt text, internal linking, and content updates. Coordinate with the Brand & Content team on keyword-optimised content publication.
Social Media Scheduling Schedule and publish approved content across Instagram, YouTube, and other digital channels. Manage the content calendar tool. Track post-performance and share weekly analytics.
Analytics & Reporting Pull weekly digital performance reports from GA4, Google Ads, and Meta Ads Manager. Compile into standard reporting templates for the Manager&review.
Website Management Support Support basic CMS updates product page updates, blog publishing, banner changes. Log technical issues and coordinate with tech/dev teams for resolution.
Competitor Monitoring Track competitor digital activity (ads, content, SEO) weekly. Maintain a competitive intelligence log shared with the Manager and CMO monthly.

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