Digital Marketing - Executive (Hospital)

Job Summary

We are looking for an experienced Digital Marketing Executive with 5+ years of hands-on experience in Google Ads, Meta Ads, Performance Marketing and SEO. The role involves managing paid-media campaigns, lead generation, campaign optimisation, conversion tracking, analytics and SEO activities to improve leads, conversions and ROI.

Job Description

• Plan, execute and optimise Google Ads and Meta Ads campaigns for lead generation and ROI.
• Manage budgets, bidding, audience targeting, remarketing, A/B testing and conversion tracking.
• Monitor CPL, CPA, CTR, Conversion Rate and ROAS and optimise campaigns accordingly.
• Conduct keyword research and support On-page & Technical SEO activities.
• Monitor website and organic performance using GA4 and Google Search Console.
• Prepare campaign performance reports and provide actionable recommendations.

Experience

Minimum 5 years of hands-on experience in Google Ads, Meta Ads, Performance Marketing and SEO.

Qualification

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Digital Marketing / Performance Marketing certification preferred.

Key Skills

Google Ads | Meta Ads Manager | GA4 | Google Tag Manager | Performance Marketing | SEO | Conversion Tracking | Campaign Optimisation | Reporting & Analytics | Keyword Research | Google Search Console