Digital Marketing Executive And Seo Analyst

Digital Marketing Executive

Experience: Min 2+ Years
Job Type: Full-Time
Work Mode: 100% Remote
Department: Marketing & Business Development

Job Summary

We are looking for a Digital Marketing Executive with 2+ years of hands-on experience to manage and grow our online presence, generate qualified leads, and improve customer conversions.

The ideal candidate should be comfortable working independently in a remote environment and have practical experience across SEO, LinkedIn, Instagram, Facebook Ads, content creation, lead tracking, WhatsApp follow-ups, and Google Maps/Business Profile activities.

Key Responsibilities

SEO & Online Presence

• Plan and execute on-page and off-page SEO activities.
• Perform keyword research and optimize website content.
• Improve organic search rankings, traffic, and lead generation.
• Monitor SEO performance using relevant analytics and SEO tools.
• Manage and optimize Google Business Profile and Google Maps presence.

Social Media Management

• Manage company pages on LinkedIn, Instagram, and Facebook.
• Create and publish regular posts, reels, videos, and promotional content.
• Develop monthly social media content calendars.
• Monitor engagement, reach, followers, and conversions.
• Respond to comments, messages, and customer enquiries where required.

Content & Creative

• Create professional posters, banners, social media creatives, and promotional materials.
• Generate and edit short-form videos/reels for social media and marketing campaigns.
• Basic knowledge of tools such as Canva, CapCut, Adobe tools, or similar platforms is preferred.
• Convert marketing ideas into engaging visual content.

Paid Advertising

• Plan, create, manage, and optimize Facebook & Instagram Ads.
• Monitor campaign performance, CPL, CTR, conversions, and ROI.
• Test different audiences, creatives, ad copies, and campaigns.
• Manage advertising budgets effectively.

Lead Management & Conversion

• Track and maintain leads generated through website, social media, advertisements, and other channels.
• Maintain accurate lead status and follow-up records.
• Conduct WhatsApp follow-ups with prospects.
• Coordinate with the sales/business team to move leads through the sales funnel.
• Follow up consistently and help improve lead-to-customer conversion rates.
• Prepare regular reports on leads, follow-ups, conversions, and campaign performance.

Required Skills

• 2+ years of practical experience in Digital Marketing.
• Strong knowledge of SEO.
• Experience managing LinkedIn, Instagram, and Facebook.
• Hands-on experience with Facebook/Instagram Ads Manager.
• Experience in video generation and editing.
• Experience creating posters and social media creatives.
• Good understanding of lead generation and conversion.
• Experience with WhatsApp-based customer follow-ups.
• Knowledge of Google Maps / Google Business Profile management.
• Good communication and written English.
• Ability to work independently in a fully remote environment.
• Good analytical and reporting skills.

Preferred Skills

• Google Analytics / Google Search Console.
• Google Ads experience.
• Canva / CapCut / Adobe Photoshop / Premiere Pro or similar tools.
• CRM or lead management tools.
• Experience with SaaS, technology, B2B, or startup marketing is an advantage.

Performance Expectations

The candidate will be responsible not only for posting content but also for generating measurable business results.

Key performance areas include:

• Organic website traffic and SEO growth
• Social media reach and engagement
• Qualified lead generation
• Advertising campaign performance
• Lead follow-up completion
• Lead-to-customer conversion
• Google Maps/Business Profile visibility
• Overall digital brand presence

What We Offer

• 100% Remote Work
• Full-time opportunity
• Opportunity to work with a technology/SaaS product
• Performance-driven growth opportunities
• Flexible remote working environment

How to Apply

Candidates with relevant hands-on experience are encouraged to apply. Please share your CV along with links to social media pages, campaigns, websites, or marketing work previously handled, if available.