Digital Marketing Executive (AI-Driven Growth)- US and Caribbean Markets

About Us

Brazen Group is an IT services and consulting company with more than twelve years of its services to its clients across the USA and Caribbean region. As an official partner of Odoo, Salesforce and many other OEMs, we help organizations transform through ERP and CRM implementation. We focus on increasing organizations ROI by optimizing the productivity through Agentic AI automations and Advance Analytics for better insights and zero pilferages. We're scaling our digital presence and pipeline generation across our target markets - and we're looking for someone who can lead that charge.

The Role

We're hiring a Digital Marketing Executive to own and execute our end-to-end digital marketing strategy - from outbound lead generation to brand visibility - across the US and Caribbean markets. This isn't a run some ads and post on LinkedIn role. We need someone who thinks like a growth operator: strategic, tool-fluent, automation-first, and obsessed with measurable pipeline outcomes.

You'll be responsible for designing and running multi-channel campaigns that generate qualified leads for our IT services, ERP, and CRM offerings - while continuously optimizing using AI and automation to do more with less.

What You'll Do

• Design and own the digital marketing strategy for an IT services company targeting the US and Caribbean markets
• Run outbound prospecting and lead-gen campaigns using tools like Apollo, MeetAlfred, and LinkedIn outreach/Sales Navigator
• Plan, execute, and optimize Google Ads and other paid campaigns (LinkedIn Ads, retargeting, etc.)
• Build and manage multi-touch nurture sequences (email + LinkedIn + AI Generated Voice Calls + Text Messages + ads) aligned to the B2B IT services buying cycle
• Apply AI automation and agentic AI workflows across the marketing funnel - lead sourcing, enrichment, personalization, sequencing, reporting - to scale output without scaling headcount
• Own marketing analytics and reporting: track CAC, MQL/SQL conversion, pipeline contribution, and campaign ROI
• Collaborate with sales and leadership to align campaigns with target verticals, buyer personas, and revenue goals
• Continuously test, measure, and iterate - bringing a data-first, experiment-driven mindset to every campaign
• Manage content and messaging that speaks credibly to IT decision-makers (CIOs, IT Directors, Ops leaders) in target industries

What We're Looking For

• Proven experience in B2B digital marketing, ideally for an IT services, SaaS, or tech consulting company
• Hands-on expertise with Apollo, Meet Alfred (or similar outreach automation tools), LinkedIn outreach/Sales Navigator, and Google Ads
• Strong working knowledge of AI automation and agentic AI tools (e.g., AI-driven lead enrichment, workflow automation platforms like n8n/Zapier/Make, AI content and personalization tools) - and a track record of applying them to real marketing workflows, not just talking about them
• Demonstrated ability to build and optimize multi-channel outbound + paid funnels that generate measurable pipeline
• Strong analytical mindset - comfortable owning metrics and reporting outcomes, not just activity
• Experience marketing to US and/or Caribbean markets is a strong plus
• Excellent organizational skills - able to juggle multiple campaigns, tools, and stakeholders without dropping the ball
• Self-starter who takes ownership of outcomes, not just tasks

Why Join Us

• Own the digital marketing function for a growing, established IT services company with 12+ years in the market
• High autonomy - shape strategy, not just execute someone else's plan
• Work at the intersection of B2B marketing and cutting-edge AI automation
• Direct visibility into pipeline impact and business outcomes