Digital Marketing Engineer

WHO WE ARE

Welcome to TELUS Digital https://www.telusdigital.com/ — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS https://www.telus.com/en/, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

With a global team across North America, South America, Central America, Europe, Africa, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

LOCATION & FLEXIBILITY

This is a hybrid role. This model requires the ability to work in a hybrid mode from our office in Buenos Aires. Our office culture is designed to foster in-person innovation, collaboration, and connection with team members, local and visiting, from other global offices.

THE OPPORTUNITY

As a Senior Digital Marketing Engineer your recommendations and strategies will play an integral part in the end-to-end creation, evolution, and user experience of the world’s best digital products.

RESPONSIBILITIES

• Conduct discovery engagements to determine a client’s optimal marketing tech stack

• Implement and operate tools across the MarTech stack, including Customer Engagement Platforms, CDP, CRM, Product Analytics, MMPs, and Loyalty platforms.

• Lead complex business/technical integrations across a variety of client apps and tools such as Braze, Salesforce Marketing Cloud, mParticle, Segment, Punchh, Talon.One http://Talon.One, Amplitude, Mixpanel, Branch, Appsflyer, Adobe (AEP, RT-CDP, ACS, AJO)

• Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more

• Train clients on how to use their growth stack and advise on best practices

• Create technical documentation for engineers that outlines and communicates specific project needs by sprint, following agile frameworks

• Drive ongoing client success and satisfaction by determining the scope of various engagements, communicating regularly with various stakeholders, and learning business goals and technology infrastructure

• Resolve a wide range of customer needs from basic education to technical operations

• Develop relationships with technology vendors to collaboratively develop customized solutions for clients

QUALIFICATIONS

• Master's Degree with 2 years of experience or a Bachelor's Degree in business, marketing, communications.

• 3+ years of experience in a client-facing marketing strategy role or account management role.

• Knowledge of various MarTech tools - CEP, CDP, Analytics, MMP, Loyalty - preferably in one or more of Braze, Salesforce Marketing Cloud, mParticle, Segment, Punchh, Talon.One http://Talon.One, Amplitude, Mixpanel, Branch, Appsflyer, and Adobe (AEP, RT-CDP, ACS, AJO), including integration best practices and strategies

• Experience successfully developing and leading multi-phase projects with various stakeholders

• Advanced knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, automation, etc.

• Proven success in planning and deploying integrated digital marketing campaigns to drive acquisition, increase retention, or improve customer long-term value

• Excellent communication skills, both written and verbal

• Experience with effective reporting: analytics, attribution, ad serving, CDPs and CRMs, push, email marketing, social media

• Experience integrating with data warehouses (e.g., Redshift, Snowflake) and BI tools (e.g., Looker, Tableau)

• B2 or above English Level

EQUAL OPPORTUNITY EMPLOYER

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.

We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing that information with us.

For more information on how we use your information, see our Privacy Policy https://www.telusdigital.com/privacy-policy.