Digital Marketing Engineer

Job Summary

We are looking for a Digital Marketing Engineer with 2-5 years of hands-on experience across performance marketing, SEO, marketing analytics, automation, lead generation, and AI-driven marketing.

The ideal candidate will combine strong digital marketing expertise with a technical, analytical, and data-driven mindset to drive customer acquisition, improve conversion rates, optimize marketing spend, and deliver measurable business growth.

Responsibilities

Performance Marketing

• Plan, execute, monitor, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Display, and ChatGPT Ads.
• Manage campaign budgets, targeting, bidding, audiences, creatives, and conversion tracking.
• Monitor and optimize key metrics including CTR, CPC, CPM, CPL, CPA, CAC, ROAS, CVR, and LTV/CAC.
• Conduct A/B testing across audiences, creatives, landing pages, and campaigns.
• Identify opportunities to improve campaign efficiency, lead quality, and overall ROI.

SEO Organic Growth

• Manage Technical, On-page, and Off-page SEO initiatives.
• Conduct keyword research, competitor analysis, search-intent research, and content-gap analysis.
• Monitor organic traffic, rankings, indexing, Core Web Vitals, technical health, and conversions.
• Conduct SEO audits and identify opportunities for website and content optimization.
• Collaborate with Content, Product, and Engineering teams to implement SEO improvements.

Analytics, Attribution Reporting

• Set up and manage GA4, Google Tag Manager, Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
• Build and maintain dashboards using Looker Studio, Power BI, Excel, or Google Sheets.
• Analyze the complete marketing funnel:
• Impression Click Lead MQL SQL Opportunity Customer
• Track and analyze ROI/ROAS, CAC, CPL, conversion rates, funnel performance, attribution, and channel efficiency.
• Identify trends, gaps, and opportunities and convert data into actionable optimization strategies.
• Prepare daily, weekly, and monthly marketing performance reports.

Lead Generation Conversion Optimization

• Drive high-quality lead generation through paid and organic channels.
• Monitor lead quality and analyze MQL SQL Opportunity Customer conversion.
• Work closely with Sales and Business Development teams to improve lead quality and conversion.
• Identify funnel drop-offs and recommend strategies to improve CRO and customer acquisition.

Marketing Automation AI

• Build and optimize workflows for lead routing, reporting, alerts, campaign monitoring, data synchronization, and marketing operations.
• Work with automation platforms such as n8n, Zapier, and Make.
• Integrate CRMs, APIs, webhooks, and third-party marketing tools.
• Leverage AI tools such as ChatGPT, ChatGPT Ads, Claude, Gemini, Perplexity, and Copilot for research, content creation, campaign analysis, competitor research, data analysis, workflow automation, and marketing optimization.

Content Creative Support

• Create or coordinate social media creatives, ad creatives, reels, short-form videos, thumbnails, and promotional content.
• Use tools such as Canva, CapCut, Adobe Express, or similar platforms.
• Work with AI-powered creative tools to develop and test marketing assets.

Must-Have Skills

• Paid Advertising: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, ChatGPT Ads, Remarketing
• SEO: Technical SEO, On-page SEO, Off-page SEO, Keyword Research, SEO Audits, Core Web Vitals
• Analytics: GA4, GTM, Google Search Console, Conversion Tracking, Attribution
• Reporting: Looker Studio, Power BI, Advanced Excel/Google Sheets
• Automation: n8n, Zapier, Make, CRM Integrations, APIs, Webhooks
• Strong understanding of marketing funnels, lead generation, CRO, campaign optimization, and ROI
• Strong analytical, problem-solving, and communication skills
• Ability to work with data and marketing performance metrics
• Technical mindset with the ability to collaborate effectively with Product, Engineering, Sales, and Business teams

Good to Have

• Experience in SaaS, Technology, EdTech, FinTech, Travel/Hospitality, B2B/B2C, or high-volume lead generation
• Experience with AI-powered marketing and automation platforms
• Basic understanding of HTML, JavaScript, APIs, and website architecture
• Experience with CRM platforms such as HubSpot, Salesforce, or Zoho
• Experience with landing page optimization and conversion rate optimization

Qualifications

• Bachelor s degree in Marketing, Engineering, Computer Science, Business, Data Analytics, or a related field
• 2-5 years of hands-on experience in Digital Marketing, Performance Marketing, Growth Marketing, or Marketing Analytics
• Proven experience in managing marketing campaigns and delivering measurable acquisition, conversion, and revenue outcomes
• Strong understanding of data-driven marketing and performance optimization

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.