Digital Marketing Engineer

About The Role

We are looking for a Digital Marketing Engineer with strong expertise in performance marketing, SEO, analytics, paid advertising, automation, and AI-driven marketing. The ideal candidate should combine digital marketing knowledge with a technical and data-driven mindset to drive acquisition, conversion, and measurable business growth.

Key Responsibilities

Performance Marketing

• Plan, execute, monitor, and optimize Google, Meta, LinkedIn, YouTube, Display, and ChatGPT Ads.
• Manage budgets, targeting, bidding, audiences, creatives, and conversion tracking.
• Track and optimize CTR, CPC, CPM, CPL, CPA, CAC, ROAS, CVR, and LTV/CAC.
• Conduct A/B testing and continuously improve campaign performance.
  
  

SEO & Organic Growth

• Handle technical, on-page, and off-page SEO.
• Conduct keyword, competitor, search-intent, and content-gap research.
• Monitor rankings, traffic, indexing, Core Web Vitals, technical SEO, and conversions.
• Work with content and engineering teams on SEO improvements.
  
  

Analytics & Reporting

• Manage GA4, GTM, Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
• Build and maintain marketing dashboards using Looker Studio, Power BI, Excel, or Google Sheets.
• Analyze the complete funnel from impression → lead → qualified lead → customer.
• Provide actionable insights on campaign performance, ROI, attribution, and conversion.
  
  

Lead Generation & Conversion

• Drive high-quality lead generation and optimize acquisition channels.
• Analyze MQL → SQL → Opportunity → Customer conversion.
• Work with Sales/Business teams to improve lead quality and conversion rates.
  
  

Marketing Automation & AI

• Build/optimize workflows for lead routing, reporting, alerts, data sync, and campaign monitoring.
• Work with n8n, Zapier, Make, CRM integrations, APIs, and webhooks.
• Leverage ChatGPT, ChatGPT Ads, Claude, Gemini, Perplexity, Copilot, and AI-powered marketing tools for research, content, analysis, automation, and optimization.
  
  

Must-Have Skills

• Paid Ads: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, ChatGPT Ads, Remarketing
• SEO: Technical SEO, On-page SEO, Keyword Research, SEO Audits, Core Web Vitals
• Analytics: GA4, GTM, Search Console, Conversion Tracking, Attribution
• Reporting: Looker Studio, Power BI, Advanced Excel/Google Sheets
• Automation: n8n / Zapier / Make, CRM, APIs, Webhooks
• Strong understanding of marketing funnels, ad metrics, lead generation, CRO, and ROI
• Strong analytical, problem-solving, and communication skills
• Technical mindset with the ability to collaborate with Product, Engineering, Sales, and Business teams
  
  

Good to Have

• Experience with SaaS, Technology, EdTech, FinTech, Travel/Hospitality, B2B/B2C, or high-volume lead generation
• Experience with AI-powered marketing and automation platforms
• Basic understanding of HTML, JavaScript, APIs, and website architecture
• Experience with CRM platforms such as HubSpot, Salesforce, or Zoho
  
  

Qualifications

• Bachelor's degree in Marketing, Engineering, Computer Science, Business, Data Analytics, or a related field
• 2–5 years of hands-on experience in Digital Marketing, Performance Marketing, Growth Marketing, or Marketing Analytics
• Proven experience managing campaigns and delivering measurable acquisition and conversion outcomes
• Location: Indore / Hyderabad