Digital Marketing Data Analyst

About the Role

We are seeking a highly skilled Senior Digital Marketing Data Analyst to support our Digital Marketing Analytics team. This role focuses on driving analytical insights, overseeing reporting deliverables across email, social, and web channels; and supporting personalized website experiences, particularly through Adobe Target and Adobe Analytics

This is a hands-on role requiring strong analytical thinking, excellent communication, and the ability to independently manage tasks and make sound decisions. The candidate will work closely with onshore partners, so reliability, flexibility, and fast learning are essential.

What Youll Do

• Analyze marketing performance data across web, email, and social channels, identifying trends and opportunities
• Develop and maintain dashboards using Adobe analytics analysis workspace
• Create executive, marketing, product and operational dashboards
• Build, refine, and present dashboards and reports to stakeholders in a clear, compelling manner
• Check eVars, props and success events being used in reporting
• Translate data into insights with strong narrative clarity for both technical and business audiences
• Review and QA analytical work to ensure accuracy and consistency
• Support website optimization and personalization efforts using Adobe Target, with responsibilities such as test setup, QA, measurement, and documentation
• Troubleshoot data discrepancies, validate data flows, and proactively identify potential issues
• Collaborate with cross-functional teams across time zones, ensuring smooth communication and project alignment
• Work independently on complex analyses, making thoughtful recommendations and decisions based on data

Core Skills & Qualifications

Analytical & Technical Skills

• Strong analytical skills with the ability to interpret complex datasets
• Strong knowledge in Adobe analytics tool
• Proficiency in data manipulation, validation, and quality assessment
• Experience with BI and visualization tools (Tableau preferred)
• Experience in Excel (Pivot tables, charts, formulas, etc.)
• Solid SQL skills for querying, troubleshooting, and dataset exploration
• Ability to clearly summarize insights, recommendations, and risks

Operational Excellence

• Ability to QA and review work for accuracy, completeness, and comprehensibility
• Strong critical thinking with the ability to take direction and make informed, independent decisions
• Strong organizational skills and reliability in meeting deadlines
• Comfortable communicating with and presenting findings to stakeholders
• Strong written and verbal communication skills
• Experience partnering across time zones and collaborating with remote teams

Preferred Skills & Platform Knowledge

• Hands-on experience with Adobe Analytics is strongly preferred
• Familiarity with Salesforce Marketing Cloud
• Basic understanding of JavaScript, HTML, and CSS for troubleshooting in Adobe Analytics
• Previous experience in digital marketing analytics, growth, or performance marketing roles

Who Will Thrive in This Role

The ideal candidate will be:

• Independent and proactive — able to own tasks end-to-end with minimal supervision
• Detail-oriented and precise — ensuring 100% accuracy in reporting and QA
• Analytically strong — able to derive actionable insights from complex data
• Communicative — comfortable presenting insights and collaborating with onshore partners
• Adaptable and reliable — able to support fast-paced marketing priorities and maintain required EST overlap